General Manager, Category Lifestyle Merchandising, North America

Job Mission

The General Manager, Category Merchandising Lifestyle is a strategic leadership role responsible for defining and driving the merchandising vision, strategy, and execution for the Lifestyle portfolio across North America Region. Based in Boston, MA, this position leads a team of Merchandising Managers and partners cross-functionally to deliver consumer-right assortments that meet brand and commercial goals across all channels.

Major Accountabilities

• Strategic Leadership & Global Strategy to Regional Nuance Alignment

• Regionalize Global Strategy
• Serve as the Region's voice with Global Lifestyle leadership
• Lead development of 3-year franchise plans aligned to Global Strategy

• Go-To-Market Execution

• Create and present seasonal Lifestyle category strategy
• Align demand and supply by managing merchandising-led forecast milestones

• Assortment Architecture & Brand Led Influence

• Oversee seasonal line planning, assortment architecture, franchise performance, and SKU productivity
• Partner across the region to ensure on-strategy execution of seasonal plans
• Lead creation and refinement of Directed Assortments across channels

• Culture, Leadership & Building for the Future

• Foster an authentic, team-first mindset
• Manage, train, and coach merchandising associates

Requirements for Success

• 10+ years' experience in ecommerce at a leading consumer brand
• Deep knowledge of lifestyle footwear business landscape, ideally in same industry
• A bachelor’s degree, preferably with a focus in business
• Experience in managing large, high-performing teams
• Proven track record of business problem-solving, collaboration, and translating complex and unstructured data into clear strategic recommendations
• Excellent communication and presentation skills, strong executive presence, and ability to credibly deliver recommendations to senior leadership
• Consumer-obsessed, data-driven, and results-oriented, but comfortable in breaking from past and building the new
• Overall planning and organizing competency; ability to hold multiple parties accountable to deadlines and deliverables
• Advanced skills in Excel and PowerPoint; proficient in Adobe or Google Analytics
• Strong financial, analytical, and retail math acumen
• Proactive, "can-do" attitude and fit to New Balance culture is a must

Pay

$173,100.00 - $223,300.00 - $273,600.00 Annual (actual base pay varying based upon, but not limited to, relevant experience, time in role, internal equity, geographic location, and more.)

Benefits

• Comprehensive traditional benefits package including medical insurance, dental, vision, life insurance, and 401K
• Nontraditional perks like online learning and development courses, tuition reimbursement, $100 monthly student loan support, and various mentorship programs
• Yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays, and generous parental leave
• Medical insurance, dental, and vision insurance for temporary associates
• Short-term disability and 401k for part-time associates
• Flexible Work Schedule with hybrid model encouraging rich in-person experiences and flexibility

Equal Opportunity Employer

New Balance provides equal opportunities for all current and prospective associates to ensure that employment, training, compensation, transfer, promotion, and other terms, conditions, and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information, and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran, or other protected veteran, or any other protected status.