Manager, Category Advertising Sales, Auto

About the role

Spectrum Reach is seeking a results-driven Automotive Advertising Sales Manager for our West Region. This individual will develop and implement Spectrum Reach’s automotive go-to-market strategy and lead revenue growth across the region.

Responsibilities

• Develop and implement Spectrum Reach’s automotive go-to-market strategy and lead revenue growth across the region.
• Partner with the Regional Vice President, Market Leaders, Local Sales Managers, Account Executives, and cross-functional teams to identify new revenue opportunities, strengthen client relationships and provide training and overall strategy for the automotive category.
• Combine automotive industry expertise, sales leadership, and consultative selling skills to help leverage Spectrum Reach’s advanced advertising capabilities to drive measurable business outcomes for our clients.

Requirements

• Education: Bachelor's degree is preferred or equivalent work experience.
• Experience: 3-5 years' experience in Automotive digital advertising sales & leadership.
• Abilities: Relationship building, sales lead conversion, managing deadlines and priorities, developing new businesses.
• Travel Abilities: Willingness to travel throughout the West Region as business needs require.
• Strong knowledge of automotive retail, dealership marketing, OEM/Tier 2 advertising structures: 3-5+ years experience managing large geographic territories: 3+ years.

Qualifications

• Experience selling streaming TV (CTV/OTT), programmatic, addressable TV, or advanced advertising solutions.
• Understanding of the programmatic advertising ecosystem, including DSPs, SSPs, ad exchanges, and data-driven media buying methodologies.
• Strong understanding of audience segmentation, attribution modeling, first-party data strategies, and digital measurement in media activation.
• Ability to translate data, analytics, and measurement insights into compelling client-facing sales narratives.
• Familiarity with emerging trends in advanced TV, streaming, and digital media, including addressable advertising and converged TV buying strategies.

Skills

The ideal candidate combines automotive industry expertise, sales leadership, and consultative selling skills to help leverage Spectrum Reach’s advanced advertising capabilities to drive measurable business outcomes for our clients.

Benefits

Pay Structure: This is a base + commission role totaling $170-230k to start (salary is based on experience).

Pay

The actual compensation offered will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. We comply with local wage minimums and also, certain positions are eligible for additional forms of other incentive-based compensation such as bonuses. In addition, this position has a commission earnings target starting at $68,000.

Schedule

Not specified.