Manager, Category Advertising Sales, Auto

About the role

Spectrum Reach is seeking a results-driven Automotive Advertising Sales Manager for our West Region. This individual will develop and implement Spectrum Reach’s automotive go-to-market strategy and lead revenue growth across the region.

Responsibilities

• Develop and implement Spectrum Reach’s automotive go-to-market strategy and lead revenue growth across the region.
• Partner with the Regional Vice President, Market Leaders, Local Sales Managers, Account Executives, and cross-functional teams to identify new revenue opportunities, strengthen client relationships and provide training and overall strategy for the automotive category.
• Combine automotive industry expertise, sales leadership, and consultative selling skills to help leverage Spectrum Reach’s advanced advertising capabilities to drive measurable business outcomes for our clients.
• Serve as the strategic automotive subject matter expert for Spectrum Reach sales teams, providing industry insights, sales support, and strategic guidance.
• Build and maintain executive-level relationships with regional OEM marketing contacts, dealer principals, general managers, agency partners, and other key automotive advertising decision makers.
• Identify new business opportunities while expanding existing client relationships across the West Region.
• Participate in high-value client meetings, executive presentations, sales calls, and strategic planning sessions to uncover client needs, develop customized solutions, and advance complex sales opportunities.
• Have in-person contact with the top 30 revenue generating clients and agencies at least once a year.
• Act as the strategic bridge between local sales teams, national sales, clients, agencies, and cross functional support teams to ensure opportunities are identified, aligned, and successfully executed.
• Develop and deliver regular group training on the automotive category and advertising including recent trends and changes.
• Coach and develop Account Executives on presenting category proposals using current tools (qualitative research, audience and geographic targeting, etc).
• Motivate local sales teams to deliver automotive revenue goals.
• Represent Spectrum Reach as an automotive industry expert at automotive conferences, dealer association meetings, and industry events throughout the year.
• Actively and consistently support all efforts to simplify and enhance customer experience.
• Achieve monthly/quarterly/yearly sales quota for the West Region.

Requirements

• Education: Bachelor's degree is preferred or equivalent work experience.
• Experience: 3-5 years' experience in Automotive digital advertising sales & leadership.
• Abilities: Relationship building, sales lead conversion, managing deadlines and priorities, developing new businesses.
• Travel Abilities: Willingness to travel throughout the West Region as business needs require.
• Strong knowledge of automotive retail, dealership marketing, OEM/Tier 2 advertising structures: 3-5+ years experience managing large geographic territories: 3+ years.

Qualifications

• Experience selling streaming TV (CTV/OTT), programmatic, addressable TV, or advanced advertising solutions.
• Understanding of the programmatic advertising ecosystem, including DSPs, SSPs, ad exchanges, and data-driven media buying methodologies.
• Strong understanding of audience segmentation, attribution modeling, first-party data strategies, and digital measurement in media activation.
• Ability to translate data, analytics, and measurement insights into compelling client-facing sales narratives.
• Familiarity with emerging trends in advanced TV, streaming, and digital media, including addressable advertising and converged TV buying strategies.

Skills

• Relationship building
• Sales lead conversion
• Managing deadlines and priorities
• Developing new businesses

Benefits

Comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well-being at every stage of life.

Pay

This is a base + commission role totaling $170-230k to start (salary is based on experience). SAS501 2026-77291 2026

Schedule

Not specified