Manager, Category Advertising Sales, Auto

This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.

About the role

Spectrum Reach is the advertising sales division of Spectrum, offering best-in-class premium video solutions to business owners and advertising agencies nationwide. As the advertising sales arm of Charter Communications, we bring world-class and innovative marketing solutions to more than 22,000 clients, helping businesses grow through content, insights, products, and people that connect advertisers to their intended audiences across TV, apps, social, and other media platforms.

We are seeking a results-driven Automotive Advertising Sales Manager for our West Region. This individual will develop and implement Spectrum Reach’s automotive go-to-market strategy and lead revenue growth across the region. Serving as the automotive subject matter expert, you will partner with the Regional Vice President, Market Leaders, Local Sales Managers, Account Executives, and cross-functional teams to identify new revenue opportunities, strengthen client relationships, and provide training and overall strategy for the automotive category.

The ideal candidate combines automotive industry expertise, sales leadership, and consultative selling skills to help leverage Spectrum Reach’s advanced advertising capabilities and drive measurable business outcomes for our clients.

Responsibilities

• Serve as the strategic automotive subject matter expert for Spectrum Reach sales teams, providing industry insights, sales support, and strategic guidance.
• Partner with senior sales leadership and cross-functional teams to develop and execute revenue growth strategies across the West Region.
• Build and maintain executive-level relationships with regional OEM marketing contacts, dealer principals, general managers, agency partners, and other key automotive advertising decision-makers.
• Identify new business opportunities while expanding existing client relationships across the West Region.
• Participate in high-value client meetings, executive presentations, sales calls, and strategic planning sessions to uncover client needs, develop customized solutions, and advance complex sales opportunities.
• Have in-person contact with the top 30 revenue-generating clients and agencies at least once a year.
• Act as the strategic bridge between local sales teams, national sales, clients, agencies, and cross-functional support teams to ensure opportunities are identified, aligned, and successfully executed.
• Develop and deliver regular group training on the automotive category and advertising, including recent trends and changes. Coach and develop Account Executives on presenting category proposals using current tools (qualitative research, audience and geographic targeting, etc.).
• Motivate local sales teams to deliver automotive revenue goals.
• Represent Spectrum Reach as an automotive industry expert at automotive conferences, dealer association meetings, and industry events throughout the year.
• Actively and consistently support all efforts to simplify and enhance customer experience.
• Achieve monthly/quarterly/yearly sales quota for the West Region.

Requirements

• Bachelor's degree is preferred or equivalent work experience.
• 3-5 years of experience in Automotive digital advertising sales and leadership.
• Strong relationship-building, sales lead conversion, and ability to manage deadlines and priorities.
• Willingness to travel throughout the West Region as business needs require.
• 3-5+ years of strong knowledge of automotive retail, dealership marketing, OEM/Tier 2 advertising structures.
• 3+ years of experience managing large geographic territories.

Preferred Skills

• Experience selling streaming TV (CTV/OTT), programmatic, addressable TV, or advanced advertising solutions.
• Understanding of the programmatic advertising ecosystem, including DSPs, SSPs, ad exchanges, and data-driven media buying methodologies.
• Strong understanding of audience segmentation, attribution modeling, first-party data strategies, and digital measurement in media activation.
• Ability to translate data, analytics, and measurement insights into compelling client-facing sales narratives.
• Familiarity with emerging trends in advanced TV, streaming, and digital media, including addressable advertising and converged TV buying strategies.

Pay

The base pay for this position generally is between $143,000.00 and $143,000.00. The actual compensation offered will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. Certain positions are eligible for additional forms of other incentive-based compensation such as bonuses. In addition, this position has a commission earnings target starting at $95,461.