Manager, Business Development & Market Outreach - Physician Relations - Days - Full-Time

About the role

The Manager of Business Development and Market Outreach is responsible for expanding the hospital’s visibility, referral relationships, and market reach by developing strategic partnerships that support growth, service line awareness, and access to Woman’s services. This role leads outreach to healthcare providers, employers, community organizations, conference contacts, and other partners to connect patients and community members to hospital programs and services. The position supports growth through targeted outreach, health fairs, women’s health events, conferences, and employer partnerships, while working with leadership, marketing, physicians, and operational teams to identify opportunities, monitor performance, ensure compliance, and report outcomes.

Responsibilities

• Develop and execute strategic plans for business development, service line growth, market outreach, and network expansion.
• Increase awareness, referrals, and appropriate utilization of assigned hospital services by building relationships with the local healthcare providers, business organizations, employers, civic leaders, and other external stakeholders.
• Identify and evaluate opportunities for expanding the hospital’s network through partnerships with physicians, clinics, women’s health organizations, employers, schools, nonprofits, and other partners that can support awareness, referrals, service line growth, or employer outreach.
• Build and maintain strong relationships with key stakeholders, including physicians, practice leaders, service line leaders, community partners, business organizations, and civic groups.
• Develop and implement strategies to increase referrals to the hospital from existing and new partners.
• Serve as a primary point of contact for assigned network and market partners, addressing concerns, identifying opportunities, and ensuring satisfaction with the relationship.
• Address and resolve issues or barriers related to referrals, access, communication, service line promotion, community engagement, or partner relationships.
• Analyze market trends, patient needs, referral patterns, community needs, and the competitive landscape to identify growth opportunities for assigned service lines.
• Project future network, service line, and community outreach needs based on population growth, healthcare trends, market dynamics, community needs, and hospital capacity.
• Work with senior management to align business development, partnerships, and service line growth goals with the overall strategic objectives of the hospital.
• Support marketing, public relations, advertising, and outreach efforts to promote the hospital’s services to potential network partners, community partners, and target audiences.
• Collaborate with Marketing and Communications to support advertising campaigns, community messaging, public relations opportunities, sponsorship visibility, and service line promotion.
• Organize, support, represent or coordinate representation for outreach activities such as health fairs, women’s health awareness events, employer outreach events, conferences, physician networking opportunities, civic presentations, service line events, and other activities that increase and strengthen relationships with partners who can support hospital awareness, referrals, and service line growth.
• Preserve and maintain strong internal communication with service line leaders and hospital leadership to ensure business development activities are coordinated, strategic, and aligned with organizational priorities.
• Schedule outreach activities and events to meet the needs of the hospital and its partners.
• Ensure that all business development, market outreach, advertising-related, and partnership activities comply with regulatory requirements and hospital policies.
• Maintain up-to-date knowledge of healthcare regulations, industry standards, and appropriate marketing and referral guidelines.
• Develop and manage budgets for assigned business development, market outreach, sponsorship, and community partnership activities.
• Maintain cost-effectiveness and return on investment for assigned initiatives.
• Monitor and analyze referral patterns, outreach activity, engagement outcomes, event participation, partner activity, and other key performance indicators.
• Prepare regular reports for hospital leadership on business development activity, service line growth, partnership performance, outreach outcomes, and market opportunities.
• Use data to identify areas for improvement and make recommendations for network expansion, market outreach, service line promotion, or partnership refinement.

Requirements

• Bachelor’s degree in Business, Healthcare Administration, or a related field.
• At least 2 years of experience in healthcare network development, physician relations, medical sales or a related field.
• A strong background in the healthcare industry with a proven track record of driving business growth and forming strategic partnerships.
• A deep understanding of the healthcare market, including trends, challenges, and opportunities.
• Excellent communication and negotiation skills, be highly motivated, and have the ability to work independently as well as part of a team.
• The ability to travel locally up to 50% of the time.

Benefits

This role offers a full-time position with a salary based on experience. Woman’s Hospital is an equal opportunity employer committed to diversity and inclusion.

Pay

Salary is based on experience.

Schedule

Full-Time; Monday - Friday