Manager Brand Management, Water

About the role

Working here is more than working for the global beverage leader, it is an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands – ensuring that each brand connects deeply with local consumers in ways that scale globally.

Responsibilities

• Ensure alignment of local water brands strategies (Dasani for North America and AHA for Canada) with overall Company strategy to drive profitable growth and managing local brand P&L.
• Work with Operating Unit category team to develop mid-term (2-3 years) growth strategy and annual local brand plans ensuring consideration of local brand positioning and insights.
• Manage local brand and project performance through data analysis by converting KPI’s and findings into specific insights and actions that add value to the business.
• Manage program budgets and timelines to drive flawless execution of the plan, hitting all system milestones on time and within budget.
• Illuminate the local brands potential and strategy to inspire key customers and bottlers to drive support and commercial acceleration of brands in key markets and channels.
• Execute strong financial and operational system/partner routines.

Requirements

• Bachelor’s Degree in Marketing, Communication, Strategic Management and/or Business
• 3+ years of relevant work experience in brand management
• Experience with Nielsen or IRI, Bases and other quantitative research tools and a passion for understanding consumer behavior.
• General Manager mindset.
• Knowledge of commercial levers to deliver growth (price, distribution, display).
• Knowledge of procedures and media used to drive increased volume and brand equity.
• Knowledge of and ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis, competitive assessment, marketing objectives and strategies, consumer segmentation) used in the development of marketing plans.
• Ability to manage and inspire agency performance.
• Making consumers and their needs the primary focus of the business; developing, evaluating and selecting consumer-based actions that maximize long-term profitability and volume.
• Knowledge of the creative brief development process.
• Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.
• Ability to utilize syndicated, custom, and secondary research to identify opportunities to develop brand plans and marketing tactics.
• Strong experience within the field of strategic marketing/business development, with a holistic knowledge of business operations.
• Experience in working in a cross functional and international environment is ideal.
• In-depth understanding, knowledge and practical experience in customer and/or customer marketing is needed.
• Must be able to work with a geographically spread, culturally diverse team, stakeholders and partners.

Qualifications

• Must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

What We Can Do For You

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we’re always innovating.
• Expansive & Diverse Customers: We focus on a diversified and broad range of customers each day.
• Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.

Pay & Benefits

• Pay Range: United States of America: 106,800 USD - 138,500 USD
• A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
• Annual Incentive Reference Value Percentage: 15
• Long-term Incentive Reference Value Percentage: 0 - 20

Location(s)

• United States of America

Travel Required

• 00% - 25%

Relocation Provided

• No