Manager, Brand Activation

About the role

The Manager, Brand Activation role is responsible for translating Nature Made's business needs into impactful integrated marketing plans. This includes developing compelling marketing strategies grounded in deep consumer insights, leading creative brand communications, and executing multi-channel activation plans.

This role partners with agencies to elevate Nature Made's creative within a fully integrated plan across TV, digital, influencers, social, PR, and partnerships. They partner closely with internal resources to ensure strong brand programming and measurement of campaign(s).

Responsibilities

• Lead and execute communications plans and integrated marketing campaigns that drive brand awareness and reach
• Analyze consumer behavioral data, best practices, competitive insights, and data analytics including MMM and sales / brand lift studies to develop recommendations to optimize brand communication and engagement
• Project manage integrated campaigns and lead cross-functional team of internal and external stakeholders to build and deliver programs with maximum effectiveness
• Inspire "best in class" ideas by working with agency partners across concepting, development, alignment, execution, measurement and optimization

Qualifications

• Tangible experience leading integrated marketing campaigns for established CPG brands that drove significant results
• Strong ability to direct creative strategy through execution
• Demonstrated experience managing a broad range of agency partners – both small and large – to achieve objectives
• Experience analyzing primary and secondary data sources to generate actionable insights to drive consumer marketing strategy
• Excellent influencing, multi-tasking, project management and prioritization skills leading cross-functional teams and influencing key stakeholders
• Capable of making focused decisions based on Brand integrity and Company values
• Ability to execute campaigns through strong project management and cross-functional collaboration
• Strong analytical, presentation, and negotiation skills

Benefits

Our Total Rewards package includes competitive compensation programs, outstanding benefits, and a new recognition program. Employees can expect optimal health and well-being, as well as peace of mind.

Pay

SALARY RANGE National Target Base Pay Range: $100,000.00 - $166,000.00. The salary range for this position is based on national standards. For candidates in California and New York metro the Target Base Pay Range is $110,000 - $184,000, to reflect the cost of living and market conditions in those areas.

Schedule

Details on the schedule are not specified in the job posting.