Manager, Advocacy and Influencer Pro - Redken US

Location: 10 Hudson Yards, New York, NY | Reports to: Director, Advocacy and Influence Redken | Division: Professional Products Division

About the role

For more than a century, L'Oréal has devoted its energy, innovation and scientific excellence to one business: beauty. Our goal is to offer everyone the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility—meeting the diverse needs and desires of people around the world. At L'Oréal Professional Products, we support hairdressers, help develop the hair industry sustainably and lead its digital transformation with a customer-centric approach. Our portfolio includes L'Oréal Professionnel, Kérastase, Redken, Matrix and Pureology.

As Manager, Advocacy & Influence for Redken, you will develop and lead the brand's professional advocacy and influencer strategy in partnership with the Brand & Consumer Engagement Lead and Head of Marketing. You will build an integrated approach aligned with L'Oréal USA and global frameworks to grow awareness, engagement, brand conversation, traffic and conversion—with a primary focus on recruiting and retaining professional influencers and advocates.

Responsibilities

• Develop and implement social and influencer strategies aligned with Redken's brand positioning, marketing objectives and global vision.
• Identify, recruit, vet and engage professional partners across micro-influencer, social and ambassador communities; build strong relationships with existing and emerging partners.
• Evaluate professional partner performance across social channels. Use social listening and performance tools, including Traackr/TARS, to deliver monthly reports with actionable insights and identify opportunities—particularly to accelerate YouTube performance.
• Develop, execute and measure mailer activations with agency partners and marketing teams.
• Ideate, coordinate and execute events, including managing professional guest lists, aligning priority talent lists with the Education team, preparing run of show documents and communicating with professional talent.
• Lead agency partnerships to advance professional activations and ensure campaigns are appropriately tracked in Traackr/TARS.
• Partner with Marketing, PR, Legal and Corporate Communications to support consistent brand messaging and coordinated communication.
• Create monthly briefs for professional creators to encourage mentions, views and engagement, and support growth in share of influence (SOI).
• Maintain documentation on activations, spending and impact, including expenses, contracted deliverables and product seeding.