Manager, Influencer

Weber Shandwick is a leading global engagement agency working at the cutting edge of the new media landscape. We are storytellers and content creators who engage people in brand narratives through creativity, collaboration, and innovative stakeholder engagement.

About the Role

The Manager, Influencer Strategy will join our Social and Influencer Strategy team in Boston. This role is ideal for a candidate with 3-5 years of experience and a deep understanding of the influencer landscape, along with proven expertise in developing and executing both integrated and influencer-led campaigns.

Responsibilities

• Brand Strategy & Execution
  • Execute daily responsibilities for multiple programs spanning consumer brand and technology clients, including managing budgets and plans.
  • Serve as a trusted resource and advisor during daily client interactions.
  • Coordinate with cross-functional teams (strategy, creative, integrated media, influencer) to ensure alignment on deliverables.
  • Translate tactical assignments into clear action steps and track progress against strategy.
  • Draft messaging and contribute ideas and research to support influencer strategy development.
  • Anticipate executional issues and proactively offer solutions to senior leadership.
  • Partner with project management counterparts to manage budgets, hours, expenses, and staffing allocations.
• Influencer Strategy & Execution
  • Craft influencer strategies for yearlong plans and moment-driven launches.
  • Research, vet, contract, and manage end-to-end talent relations, including complex contract negotiations, usage rights, and multi-channel deliverables.
  • Oversee influencer briefings and content creation, monitor influencer content performance, track against KPIs, and prepare detailed recaps.
  • Manage and build relationships with influencers and third-party agents.
  • Demonstrate expertise in social influencer tools and platforms, user behaviors, and emerging trends.
  • Monitor platform-specific sentiment shifts in real-time, utilizing social listening tools to identify and mitigate reputational risks before they gain broader media traction.
• Client & Team Engagement
  • Manage daily client communications and escalate issues as needed.
  • Provide regular updates and reporting, seeking senior guidance on strategic matters.
  • Participate in client meetings and presentations to deliver defined workstreams.
  • Draft, proof, and edit client-related documents ensuring accuracy before senior review.
  • Coordinate support team resources and deliverables for major campaigns and product launches.

Requirements

• 3-5 years of related experience.
• Intellectual curiosity and creativity.
• Strong storytelling skills with an understanding of what makes a story exciting, influencer and brand activities in the press and on social platforms, and strategic next steps.
• Detail-oriented with a commitment to delivering clear and precise work, whether it’s a partner proposal or a recap report.
• Excellent communication skills: speak, write, and edit succinctly and compellingly.
• Strong management skills: meet deadlines, handle multiple tasks, and work efficiently under pressure.
• Strong interpersonal skills: collaborate effectively in teams or independently.
• Familiarity with influencer management systems and social tracking tools is a plus.
• Demonstrated passion for influencer marketing both personally and professionally.

Pay

Salary range: $70,000 USD – $80,000 USD. Where an employee or prospective employee is paid within this range will depend on factors including actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the company, as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Schedule

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.