Manager, Influencer

Weber Shandwick is an engagement agency working at the cutting edge of the new media landscape. We are storytellers and content creators who engage people in brand narratives through creativity, collaboration, and innovative stakeholder engagement.

About the role

We are seeking a Manager, Influencer Strategy to join our west coast team. The ideal candidate will have a deep understanding of the influencer landscape and experience developing and executing both integrated and influencer-led campaigns.

Responsibilities

• Own executional leadership of multiple client programs, budgets, and plans.
• Maintain daily client contact, serving as a trusted advisor.
• Facilitate cross-functional team integration (strategy, creative, integrated media specialists, influencer).
• Translate strategies into tactical plans, ensuring team deliverables align with client objectives.
• Develop messaging and oversee integrated media strategies to drive awareness with target audiences.
• Proactively suggest improvements and new ideas to exceed client expectations using industry knowledge.
• Demonstrate financial acumen in budgeting, billing, and staffing.
• Craft influencer strategies for yearlong plans and product launches, with a focus on luxury lifestyle, food, and design.
• Research, vet, contract, and manage relationships with influencer talent.
• Develop influencer briefing materials and oversee content creation.
• Monitor influencer content performance, track against KPIs, and prepare detailed recaps.
• Execute influencer strategies and build relationships with influencers and third-party agents.
• Identify ad hoc influencer opportunities from the current news cycle.
• Provide daily client communication and basic counsel.
• Participate in client meetings and presentations.
• Proof and edit client-related documents.
• Manage client and team resources around major campaigns and product launches.
• Mentor junior staff.

Requirements

• 5-7 years of experience with expertise in the consumer marketing space.
• Intellectual curiosity, creativity, and strong storytelling skills.
• Ability to understand what makes a story compelling and identify emerging brand trends.
• Excellent written and verbal communication skills.
• Strong project management: ability to meet deadlines, multitask, and work efficiently under pressure.
• Collaborative mindset, able to work well in teams or independently.
• Proficiency in Microsoft Office (Word, PowerPoint, Excel, Outlook).
• Familiarity with media databases, social tracking tools, and influencer management systems is a plus.
• Detail-oriented with a commitment to delivering precise and high-quality work.
• Demonstrated passion for influencer marketing, both personally and professionally.
• Expertise in social platforms, user behaviors, and emerging trends.

Pay

Salary range: $74,000 – $85,000. Individual compensation will depend on factors such as experience, qualifications, market considerations, and budgetary constraints.

Schedule

Omnicom requires employees to work in the office for a minimum of three days per week, with potential for increased in-office requirements over time.