Manager, Adserving Operations

About the role

Hearts & Science is a data-driven marketing agency that provides expert media planning and buying services, along with other offerings such as shopper marketing, marketing innovation, and content activation. The Manager, Adserving Operations will manage an Entertainment/Studio account, overseeing pixel implementation, trafficking, delivery, and management systems.

Responsibilities

• Oversee ongoing trafficking support for campaigns (taxonomy creation, traffic sheet, clickthrough updates, creative assignments and swaps, new tag production, QA, apply backend event tags, etc.)
• Troubleshoot issues from site tagging and CAPI signals with support from Associate and Sr. Associate
• Maintain clear day-to-day communication with internal leads on status and timeline items
• Develop working knowledge in new digital marketing / MarTech technologies relevant to client account and share with internal stakeholders
• Contribute to other technology and operations projects as assigned by Director

Requirements

• 4-5 years of industry knowledge and experience in an ad server (i.e. Campaign Manager 360, Innovid, or another major ad server)
• Advanced level understanding of the digital ad trafficking process, floodlight tag creation/implementation/QA, and general troubleshooting best practices
• Good understanding of ad verification (i.e. viewability, brand safety, fraudulent traffic) and IAB/MRC standards/guidelines
• Working experience in tag management systems (GTM, Tealium, etc) and tag debugging tools (Tag Assistant, Ghostery, etc)
• Intensive/extensive experience with tracking events/parameters in social media pixels
• Good interpretation of digital/CTV publishers’ display/video specs for 3rd party pixel and transcoding edits.
• Ability to digest vast amount of platform-related technical information and communicate with external web dev stakeholders
• Excellent organization and time management skills with a demonstrated ability to handle multiple projects and deadlines
• Established ability with using Excel, Word, and PowerPoint and/or other similar presentation tools
• Exceptional interpersonal, oral, and written communication skills with a confident comfort-level when leading a project or moderating a meeting

Qualifications

• Familiarity with rich media and mobile vendors, billing tools (Prisma), web analytics platforms (Adobe Analytics, Google Analytics), and DMP structure/process is a plus
• Bachelor’s degree in marketing, graphic design, or business-related fields with a focus on technical or project management skills desirable
• Entertainment/Studio experience desirable and recommended for optimal on-the-job training and performances

Skills

• Advanced level understanding of the digital ad trafficking process
• Good understanding of ad verification (i.e. viewability, brand safety, fraudulent traffic) and IAB/MRC standards/guidelines
• Working experience in tag management systems (GTM, Tealium, etc) and tag debugging tools (Tag Assistant, Ghostery, etc)
• Intensive/extensive experience with tracking events/parameters in social media pixels
• Good interpretation of digital/CTV publishers’ display/video specs for 3rd party pixel and transcoding edits.
• Ability to digest vast amount of platform-related technical information and communicate with external web dev stakeholders

Benefits

California: $50,000.00-$95,000.00

Pay

California: $50,000.00-$95,000.00

Schedule

California: Minimum of three days a week, increasing to five days as required.