Manager, Ad Operations

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and a wide range of capabilities that are unparalleled in the industry.

About the role

We are looking for someone who can come in and immediately make an impact by applying industry knowledge (and sharing this with the team) to manage key tagging, trafficking, data, measurement, and partner relationships in order to drive campaign efficiency and develop leading technical expertise. You will be confident with clients and clear in delivering our agency point of view and recommendations.

Responsibilities

• Develop and enforce nomenclature/taxonomy structure to better manage data across the organization and ensure data cleanliness for client and internal use
• Team KPI creation and planning support using historical performance data
• Advice on campaign set up (naming, tagging, etc.)
• Serve as escalation point for any internal technology questions/issues/POV from cross-functional teams
• Discover efficiencies through data structure to create streamlined communication for planning and analytics insights
• Assist in managing offshore trafficking/analyst teams of Technology Activation Specialists and ensure best-in-class service delivery
• Establish/refine processes and training parameters to ensure flawless, on-time execution by operational teams
• Organize and centralize, where possible, process and technologies working with agency TAAG leads
• Proactive partner management and industry outreach to improve and evolve ad operations solutions, based on clients’ needs
• In partnership with media and analytics counterparts, work on developing and deploying data management, reporting solutions, and meaningful documentation that captures the value created by new capability
• Develop and enforce nomenclature to better manage data across the organization
• Coordinate with analytics teams to ensure data (from varied sources) can be easily fed into outsourced tools and systems
• Understand, identify, and partner with data/technology solution providers to drive more effective and efficient reporting for teams/clients
• Support and scale analytics dashboards, toolset, and data management platforms across client teams
• Identify and oversee the deployment of digital technology solutions and partnerships, such as ad servers and data management tools, that deliver against client and organizational needs
• Ensure teams are effectively and efficiently using current tools and systems through training and/or establishment and adherence to best practices
• Audit and evaluate technology solutions being used, and identify opportunities to improve and/or create new tools and systems that will drive savings or generate new revenue
• Partner with Digital Directors on the business to deliver best product and best thinking across search, social, mobile, display, and video to establish technology needs and requirements
• Represent agency needs internally and within the marketplace to meet current and future needs of our agency and their clients—and identify where new value can be created for internal and external clients

Requirements

• B.A. or B.S. in Marketing, Advertising or related field
• Agency experience highly preferred
• 3+ years of experience working with trafficking systems, tagging tools, and data mining/reporting functions in Excel or other similar tools (CM360, Flashtalking/Innovid, Double Verify, IAS, Google Analytics, Adobe tools, TMS)
• Tagging experience is a necessity; a deep understanding of tag anatomy is crucial for implementation and QA purposes
• Good command of MS Excel, including formulas and tables, as these are heavily utilized in the reporting process
• Experience with Google CM Floodlight implementation, QA, and troubleshooting, or other container and conversion tag systems such as Tealium
• Strong attention to detail, and ability to quality check work to ensure data anomalies/mistakes are caught prior to delivery
• Strong management capabilities, both operationally (to ensure tasks such as reporting & trafficking are completed on time and accurately) and strategically (to provide guidance on enhancing the product as the account matures)
• Outgoing and able to integrate with a fast-paced digital team
• Ability to cultivate excellent relationships with technology and research partners
• Ability to learn new processes and technology quickly
• Extremely detail-oriented
• Interested in and experienced with technology
• Ability to meet deadlines in a fast-paced environment
• Hands-on, problem-solving abilities—“can do” approach (a thinker and a doer)
• Excellent communication skills—written and spoken
• A people person with the ability to communicate at all levels, regardless of digital knowledge
• Basic data management SQL skills a plus

Benefits

• Medical coverage
• Dental and vision
• Disability insurance
• 401K retirement plan
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

Pay

Compensation range: USD $88,540.00 - USD $141,687.00 annually. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position.