Manager, Acquisition Marketing

Responsibilities

• Help launch acquisition events, benefits, offers, and always-on program updates
• Cook up creative briefs with clear objectives, audience insights, message hierarchy, offer details, key claims, channel considerations, and deliverables
• Create customer-facing copy for site banners, onsite placements, landing pages, and related touchpoints
• Develop copy variations tailored to different placements, audiences, and offers
• Build and maintain copy decks, launch trackers, QA documents, test plans, and related materials in Excel, Word, and shared tools
• Track offer language, benefit details, claims, placements, versioning, approvals, and launch requirements
• Review all marketing assets and launch experiences for accuracy and consistency
• Identify and document errors, broken links, incorrect placements, missing assets, inaccurate offer language, or inconsistent experiences
• Partner with analytics on measurement, reporting, and learning agendas
• Flex to support other Walmart+ Acquisition team members, priorities, or channels, including CRM
• Provide occasional late-evening QA support for critical launches

Qualifications

• 5+ years of marketing experience, ideally in acquisition, performance marketing, eCommerce, retail, subscription, membership, or digital experiences
• Experience supporting campaigns, launches, offers, benefits, events, online messaging, or always-on programs
• Strong understanding of how copy, creative, placement, and customer experience work together across digital touch points
• Experience conducting QA across digital experiences, campaign assets, landing pages, or site placements
• Experience with test plan creation across messaging, offers, and audiences
• Comfortable with execution-heavy work including documentation, tracking, QA, and follow-through
• Collaboration and communication skills with the ability to influence partners
• Analytical, and resourceful with the ability to identify gaps and develop practical solutions
• Able to adapt quickly and work effectively through ambiguity, shifting timelines, and evolving priorities
• Experience using AI-enhanced tools to support workflows and efficiency