Manager, Account Strategy
Creative Circle · Hoboken, NJ · 1 mo ago
On-siteBusiness DevelopmentContract
Duration: 5 months
Hours per week: 40
Location: Onsite in Hoboken, NJ
About the Role
Develop, execute, and optimize omnichannel advertising solutions that drive both brand awareness and measurable business outcomes. This role combines strategic media planning with hands-on campaign management across managed-service and self-service channels. The ideal candidate will serve as a trusted client advisor, leveraging data, audience insights, and cross-functional collaboration to deliver successful campaigns and identify growth opportunities.
Responsibilities
- Develop strategic media plans and execute omnichannel advertising campaigns across managed-service and self-service platforms
- Partner with sales and account teams to build data-driven media recommendations aligned with client goals
- Lead advertiser and agency discussions, providing expertise in media strategy, audience targeting, campaign activation, and optimization
- Manage campaign setup, pacing, monitoring, troubleshooting, and performance reporting
- Analyze campaign results and present actionable insights and optimization recommendations to stakeholders
- Ensure campaigns launch accurately and on time by following internal service level agreements and quality assurance processes
- Identify and present upsell opportunities that support client objectives and drive incremental revenue
- Collaborate with cross-functional teams to coordinate campaign trafficking and execution across advertising technology platforms
- Apply expertise across media channels, including paid search, programmatic display, digital sponsorships, connected TV, social media, digital out-of-home, and in-store experiences
- Maintain a high standard of client service while proactively identifying risks and implementing solutions to maximize campaign performance and satisfaction
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data.
Requirements
- 3+ years of experience managing or consulting on digital media campaigns across display, video, social, search, and programmatic channels
- Strong understanding of digital advertising metrics, media math, and campaign optimization strategies, including CPM, CPC, CTR, and ROAS
- Proven client-facing experience with the ability to present strategic recommendations, manage stakeholder relationships, and solve complex campaign challenges
- Bachelor's degree in Business, Marketing, Communications, or a related field
- Excellent verbal, written, and presentation skills
- Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
- Experience collaborating with sales, account management, and cross-functional teams
- Proficiency with Microsoft Excel, PowerPoint, Word, and Outlook
- Familiarity with Salesforce, JIRA, Tableau, SQL, and Power BI
- Experience with programmatic advertising, DSPs, DMPs, and ad exchanges preferred
- Track record of influencing media investment decisions and driving revenue growth preferred
- Ability to thrive in evolving and ambiguous business environments