Manager, Account Management (digital media/advertising)
About the role
The Manager of Account Management is a people management role within the Account Management department, ultimately responsible for overseeing a regional team of individual contributors who manage GumGum’s clients’ advertising campaigns. This role works with both internal teams and external client stakeholders, and therefore, a successful Manager, Account Management needs to possess superior communication and influencing skills as well as experience in complex client-facing roles.
Responsibilities
- Lead, mentor, and grow a high-performing regional team of approximately 5 Account Managers, fostering an inclusive culture, delivering continuous coaching, and driving effective recruitment and retention.
- Ensure flawless campaign execution by overseeing the campaign lifecycle and collaborating closely with AdOps to consistently exceed client KPIs.
- Bridge the gap between Sales and Account Management by partnering with Regional Sales leaders to support strategic opportunities and maintain a unified, productive working relationship.
- Drive incremental revenue and protect business by proactively identifying cross-sell/upsell opportunities within active accounts while systematically tracking and mitigating at-risk revenue.
- Elevate the client experience by participating in high-level client calls and gathering feedback to continuously refine and deliver GumGum’s signature "white-glove" service.
- Optimize operational workflows in partnership with the Director of Account Management, strategizing and implementing process improvements to maximize team efficiency.
- Own and champion key Account Management pillars, serving as the regional point of contact, managing internal documentation, and resolving complex technical challenges.
- Collaborate cross-functionally with key stakeholders across all departments to align on regional strategy, drive group initiatives, and support broader organizational goals.
Requirements
- 5+ years of digital media experience (specifically in Account Management, Media Planning, or Client Services) paired with a BA/BS in Business, Marketing, or equivalent practical experience.
- Proven leadership experience directly managing, scaling, and actively developing the careers of a regional team of 3+ individual contributors.
- Deep understanding of online advertising terms, core industry concepts, and various digital media revenue models.
- Advanced proficiency in advertising metrics with a strong ability to translate complex campaign performance data into clear, actionable stories for clients.
- Familiarity with industry ad tech and platforms, including Salesforce, JIRA, DoubleClick, verification partners (MOAT, IAS, DoubleVerify), and measurement services (Millward Brown).
- Exceptional communication and diplomatic skills with a track record of successfully managing diverse internal and external stakeholders while aligning with client expectations.
- Thrive under pressure with the organizational agility to balance competing priorities, hit tight deadlines, and maintain an extreme level of attention to detail.
- Solid software proficiency, including intermediate skills in Microsoft Excel, PowerPoint, and Word to build robust reports and client-ready presentations.
Qualifications
- BA/BS in Business, Marketing, or equivalent practical experience.
- Experience in a similar role, preferably in a fast-paced, dynamic environment.
- Strong interpersonal and communication skills, with the ability to influence and collaborate with a wide range of stakeholders.
- Ability to manage multiple projects simultaneously and meet tight deadlines.
- Experience with CRM systems and project management tools.
Skills
- Leadership and management skills.
- Excellent communication and interpersonal skills.
- Strong analytical and problem-solving skills.
- Ability to work independently and as part of a team.
- Proficiency in Microsoft Office Suite.
Benefits
At GumGum, competitive base pay is a part of a total rewards package, which also includes benefits, an emphasis on recognition, development, and wellness. The reasonable estimated base pay range for this role is from $101,000 - $126,500 annually + a quarterly incentive plan. The actual amount may be higher or lower. Individual compensation will vary based on factors including, but not limited to, relevant qualifications, work location, and labor market conditions. The total rewards package offered also includes an employer-matched 401(k) retirement plan, and, depending on the role, participation in a bonus, commission, or stock incentive program.