Account Manager, Digital Marketing

Key Responsibilities

• Serve as primary point of contact for assigned clients
• Build strong, trust-based relationships with client stakeholders
• Lead structured client meetings with clear agendas, outcomes, and next steps
• Ensure clients understand how work aligns to their business goals
• Maintain high client satisfaction and retention
• Represent the client perspective internally
• Manage expectations around timelines, scope, and deliverables
• Translate strategic recommendations into clear execution plans
• Cook up work across SEO, CRO, Paid Media, Analytics, and Content teams
• Maintain organized project environments (ClickUp, Jira, or similar)
• Ensure work progresses according to agreed priorities and timelines
• Track deliverables, dependencies, and risks across multiple initiatives
• Maintain visibility into resourcing needs and constraints
• Support sprint planning and prioritization processes
• Facilitate client goal-setting and KPI alignment discussions
• Partner with channel SMEs to translate strategy into actionable roadmaps
• Help prepare Quarterly Business Reviews (QBRs) and executive presentations
• Ensure reporting connects performance to client goals
• Identify gaps between client goals and current scope
• Ensure client communications are clear, proactive, and organized
• Translate complex digital marketing work into client-friendly narratives
• Ensure reporting is: Delivered on time, Accurate and contextualized, Connected to business outcomes
• Document key decisions, action items, and priorities
• Provide clear recaps and follow-ups after meetings
• Identify opportunities to expand impact across channels
• Surface upsell opportunities in collaboration with SMEs and Business Development
• Maintain awareness of account health, risks, and satisfaction signals
• Support long-term client growth and retention goals

Required Skills & Experience

• Experience working in an agency environment
• 3+ years in Account Management, Program Management, or Client Success within a digital marketing agency or marketing services environment
• Strong understanding of digital marketing channels (SEO, Paid Media, CRO, Analytics, Content) at a general level
• Proven ability to manage multiple client relationships simultaneously
• Strong project management and organizational skills
• Experience coordinating cross-functional teams
• Ability to translate business goals into structured plans
• Excellent written and verbal communication skills
• Ability to simplify complex topics for non-technical stakeholders
• Strong attention to detail and follow-through
• Familiarity with SEO or Paid Media concepts
• Experience supporting eCommerce or B2B clients
• Experience preparing client presentations or executive summaries