Account Manager Digital Marketing

Account Manager Hybrid | Chicagoland Candidates Only | Reports to Chief Strategy Officer As an Account Manager at Marcel Digital, you'll serve as the primary point of contact and trusted advisor for a portfolio of B2B clients. You'll manage a book of business spanning mid-market to enterprise firms — typically companies with $10M to $3B in revenue — working directly with their marketing teams to ensure every engagement delivers measurable business outcomes. You can expect to manage 20 or more active accounts at any given time, requiring sharp organizational skills, the ability to balance competing priorities, and the composure to thrive in a fast-paced agency environment. You'll collaborate closely with Project Managers and cross-functional specialists across SEO, Paid Media, Analytics, UX, and Software Development. This role is ideal for someone with agency experience who excels at building trusted client relationships, navigating complex business challenges, and managing a high-volume portfolio with professionalism and care. The expected salary range for this role is $70,000 to $85,000 annually. Role Description Client Relationship Management Serve as the primary relationship manager for your assigned accounts. Build strong, trust-based relationships with client stakeholders — primarily marketing teams — by developing a deep understanding of each client's business, goals, challenges, and competitive landscape. Ensure clients consistently feel supported, informed, and confident in Marcel's partnership. Strategic Alignment Ensure that the strategies developed by Marcel's internal specialists are aligned with your clients' business objectives and are being executed consistently. You'll be responsible for communicating strategy clearly to clients — helping them understand the rationale behind recommendations and how they connect to broader business goals. While you'll influence strategic direction and serve as an important checkpoint on strategic decisions, the primary development of channel-level strategy is driven by Marcel's subject matter experts. Account Leadership Lead recurring client meetings, quarterly business reviews, and strategic planning discussions. Keep conversations outcome-focused and ensure clients are clear on priorities, progress, and next steps. Maintain a proactive approach to communication and relationship management across a large and active portfolio. Cross-Functional Collaboration Partner closely with Project Managers and service delivery teams to ensure client priorities are clearly understood and followed through. Advocate for client interests internally, help remove obstacles, and ensure the right work is being done for the right reasons. Growth, Upselling & Cross-Selling Identify and actively pursue opportunities to expand client partnerships through additional services, upsells, and cross-sells. You'll be directly responsible for revenue growth within your accounts — developing business cases, presenting expanded service recommendations, and collaborating with leadership on larger opportunities. Growth is earned through demonstrated value and strong relationships. Issue Resolution & Escalation Identify client concerns proactively before they escalate. When challenges arise, coordinate internal resources, guide resolution efforts, and maintain transparent communication with stakeholders throughout. Help clients navigate difficult situations while protecting and strengthening the relationship. Account Health & Retention Monitor client satisfaction, engagement levels, and potential risks across your portfolio. Proactively identify red flags and develop action plans to strengthen relationships and support long-term retention. Your success is directly tied to the health and stability of your accounts. Business Acumen & Financial Awareness Develop and maintain a strong understanding of how your clients' businesses operate — how they make money, what drives their decisions, and how their marketing goals both align with and differ from their broader business objectives. This is essential for ensuring Marcel's recommendations are grounded in business context and land effectively with client stakeholders. Internally, maintain visibility into account budgets, scopes, and profitability to ensure engagements remain healthy for both clients and Marcel. Communication & Transparency Ensure clients and internal teams have clear, consistent visibility into priorities, progress, risks, and opportunities. Foster an environment of trust through honest and proactive communication at every level of the engagement. Qualifications & Ideal Fit 4–6 years of experience in account management, client services, or a related field — agency experience is requiredProven ability to manage 20+ client accounts simultaneously while maintaining quality, responsiveness, and strong relationshipsExperience navigating the pace and pressure of an agency environment: shifting priorities, tight timelines, and competing demandsStrong communication, presentation, and relationship-building skills, including experience working with executive and senior-level client stakeholdersClear understanding of how businesses operate — including how marketing goals relate to and differ from broader business objectivesDemonstrated ability to identify and pursue upsell and cross-sell opportunities and develop supporting business casesStrong problem-solving and conflict-resolution skillsComfortable ensuring strategy is understood and followed, and capable of influencing strategic direction through client and internal dialogueUnderstanding of digital marketing channels including SEO/AEO, Paid Media, Analytics, UX, and Software DevelopmentHighly organized with strong attention to detailGrowth-minded and eager to leverage AI tools to improve efficiency and effectivenessExperience with HubSpot CRM, Marketing Hub, Sales Hub, or Service Hub is a plusExperience with project management tools such as ClickUp, Workfront, or Jira is a plusBachelor's degree required Success in This Role Success will be measured by: Client retention and overall account healthClient satisfaction and relationship strengthRevenue growth through upsell and cross-sell activityAccount profitability and scope managementProactive identification and resolution of risks and issuesClear alignment between client goals and Marcel's service delivery Benefits & Culture Marcel offers a competitive salary, comprehensive benefits, and a flexible, collaborative work environment. You'll have meaningful ownership over a portfolio of B2B client relationships, direct influence over account growth, and the opportunity to help shape long-term business outcomes for both our clients and our agency. We value curiosity, accountability, transparency, and continuous improvement. If you're passionate about building trusted partnerships, solving business challenges, and thriving in a high-energy agency environment, we'd love to hear from you. Powered by JazzHR IkA98443Re