Digital Marketing Account Manager

About the role

Plan - Build - Track - Analyze - Optimize Digital Marketing Account Managers (DMAMs) at EC are strategic problem-solvers, organized account leaders, and trusted client partners. They are explorers, collaborators, and data-driven executors. Our DMAMs directly plan, work collaboratively to execute, and refine full-funnel digital strategies for our clients in the better-building sector (HVAC, home performance, and solar). This role requires a well-rounded digital marketing skill set, a strong analytical mindset, and a proactive approach to testing new tactics. As our clients span diverse markets across the US, each audience demands a tailored multi-channel strategy. You will lead campaigns across the full funnel from awareness to lead generation, including:

Responsibilities

• Strategic Campaign Planning & Channel Strategy: Developing integrated marketing plans across Paid and Organic Search, Creative Content Marketing (blogs > videos), Social Advertising, and Programmatic aligned with client business and marketing goals.
• Conversion & User Experience: Identifying optimizations for landing pages (UX/UI) and campaigns to maximize for increased brand awareness and lead generation.
• Performance Tracking & Analytics: Managing tracking platforms (GA4, Google Tag Manager, Data Studio, etc.) and interpreting performance data into actionable insights and tactics.
• Continuous Optimization: Conducting ongoing testing, reviewing and recommending tactic and budget allocations, and refining keyword/audience targets to meet and succeed against our clients’ objectives.
• Client Management: Directly owning the end-to-end client experience through regular strategic calls, proactive campaign updates, clear expectation management, and translating marketing metrics into executive-level insights that drive long-term client satisfaction and growth.
• AI & Innovation: Actively embrace, experiment, and integrate AI LLMs and automation tools (Zapier) to enhance productivity and client impact, in accordance with Energy Circle’s Human-AI-Human loop and vetting guidelines, utilizing approved AI technologies as tools, not a strategic shortcut.

Requirements

• A degree in marketing, business management, communications, or something transferable
• Passion, enthusiasm, and 3–7 years of experience working in digital marketing
• A blend of quantitative and qualitative thinking abilities
• Ability to present (and clearly communicate) overarching marketing strategy, campaign objectives, and performance metrics
• Advanced organizational skills with an ability to prioritize and delegate tasks
• A desire to build and maintain strong, healthy, proactive client relationships primarily over Zoom, phone, and email
• Daily fluency with AI tools (Claude, Perplexity, Gemini) to prompt effectively, streamline daily workflows, and optimize team productivity
• Strong attention to detail and QA ownership of any work deliverable (AI or otherwise)
• Demonstrating our Zest for Innovation core value to improve or creatively rethink workflows and processes (AI, automation, or otherwise)
• The ability to work productively in a collaborative, close-knit team environment; we want participants!
• Experience (or strong interest) in the better building sectors including HVAC, solar, or home performance
• Above-average proficiency in Google Analytics and Google Suite platforms, including but not limited to Google Data Studio, Google Search Console, Google Tag Manager, etc.
• Local to Portland strongly preferred. Exceptional candidates considered for remote offer.
• A track record of client service excellence
• Strong knowledge of many of the specific tactics and marketing services we deploy
• A track record of building your own small tools or automations (Zapier, custom GPTs, agents, light scripting) to take repetitive work off your plate
• Ability to query research and datasets in natural language from BigQuery, GA4, and Semrush to inform strategy and marketing tactics.
• Passion for supporting a mission-centric organization and the desire to join a highly collaborative team

Benefits

• 401(k) with employer matching contribution up to 4% via Betterment
• Health insurance benefit with option for dental and vision coverage
• “Take