Digital Marketing Account Manager

About the role

Lamark Media (“Lamark”) is an integrated digital marketing firm driven by a simple philosophy: create extraordinary marketing campaigns that yield positive, measurable results for their clients and strategic partners. Lamark’s methodology is to create a custom omni-channel strategy that leverages digital marketing assets like a portfolio which can be measured, optimized, and scaled for long-term success. The company was founded in 2009 with the vision of developing a full-service platform that provides a comprehensive suite of digital marketing services in-house with an agnostic approach to driving growth. Our mission is to create more value for others. Our core values inspire us to over-deliver on expectations and to create more success for the partners we serve.

Responsibilities

• Client Strategy & Management
  • Lead high-level client sessions and collaborate cross-functionally to drive strategic initiatives.
  • Develop and execute marketing initiatives that enhance client brands and support organic growth.
  • Demonstrate a deep understanding of the client’s business, industry, and market trends to proactively identify new opportunities.
  • Anticipate client needs and provide strategic, solutions-oriented recommendations.
  • Oversee the definition, execution, and optimization of client scopes of work, ensuring alignment with goals and KPIs.
  • Facilitate and refine client-facing work, including strategic presentations, creative briefs, and campaign strategies.
  • Prepare and deliver comprehensive conference notes and impactful materials for client meetings.
• Account Development
  • Understand what motivates your client personally, professionally, and institutionally.
  • Own client relationships, work to contribute strategic value beyond day-to-day campaign tactics and drive the strategic communications roadmap for clients.
  • Identify opportunities for growth and expansion of the relationship.
  • Develop account plans and work with team to deliver those plans.
  • In combination with others, consistently cultivate a portfolio of new business efforts.
  • Educate client on new offerings and trends that could impact their business.
• Project Oversight
  • Lead client-specific projects, ensuring quality, performance, and financial optimization throughout engagements.
  • Provide strategic insights and direction to drive client success, collaborating closely with internal teams.
  • Support Account Directors on select accounts as needed, assisting with key projects and client initiatives.
  • Coordinate and lead client/agency meetings, ensuring clear communication and alignment on project objectives.
  • Oversee the development and submission of proposals, concepts, and budgets for client approval.
  • Monitor day-to-day project flow in collaboration with internal departments, maintaining efficiency and execution excellence.
  • Manage billing, financial reconciliation, and revenue tracking to ensure accuracy and transparency.
  • Maintain up-to-date internal client documentation and information-sharing archives.

Requirements

• 2+ years of professional experience in account management and client service experience, with agency-side experience preferred.
• Knowledge of Digital Marketing: Basic understanding of how Lead Generation and Ecommerce campaigns work, especially campaigns utilizing digital marketing channels such as Paid Search, Paid Social, Organic Search, Programmatic Display, CTV, and Lifecycle.
• Presentation & Communication Skills: Ability to present ideas, strategies, and performance results to clients in a clear and persuasive manner.
• Attention to Detail: Highly organized, reliable, responsible, self-driven, and extremely detail oriented to keep clients, team members and projects on task and on time.
• This role requires 3 days in the Boca Raton office.

Nice to have

• Cross-Functional Collaboration: Experience working with creative, strategy, and analytics teams to develop and execute integrated campaigns.
• Data-Driven Decision Making: Ability to analyze performance metrics and optimize campaigns based on data insights (e.g., CPC, CPM, CPA).
• Analytics & Reporting: Experience using analytics tools like Google Analytics, Facebook Insights, or similar to track, report, and optimize campaigns.
• Campaign Performance Analysis: Ability to evaluate media campaign performance using KPIs like ROI, reach, frequency, conversions, and engagement metrics.
• Brand Voice & Messaging: Experience working with clients to develop consistent messaging and tone that aligns with their brand identity.
• Proven experience with any project management software (ex: Adobe Workfront), with willingness to learn Lamark’s system and related programs.

Benefits

• Incredible company culture—we are passionate about the impact we make every day; we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships.
• Diverse and forward-thinking environment.
• Great career growth opportunity—you’ll have direct access to agency leadership.
• Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered.
• 401(k) with employer matching.
• Company events and industry conferences.