Account Manager, Digital Marketing

About the role

The Account Manager serves as the primary relationship owner and program manager for a portfolio of digital marketing clients across SEO, AEO, Paid Media, CRO, and Analytics engagements. They ensure clients have clear direction, structured programs, and a strong partnership experience.

Responsibilities

• Serve as primary point of contact for assigned clients
• Build strong, trust-based relationships with client stakeholders
• Lead structured client meetings with clear agendas, outcomes, and next steps
• Ensure clients understand how work aligns to their business goals
• Maintain high client satisfaction and retention
• Represent the client perspective internally
• Provide proactive communication and guidance
• Manage expectations around timelines, scope, and deliverables
• Translate strategic recommendations into clear execution plans
• Carefully coordinate work across SEO, CRO, Paid Media, Analytics, and Content teams
• Maintain organized project environments (ClickUp, Jira, or similar)
• Ensure work progresses according to agreed priorities and timelines
• Track deliverables, dependencies, and risks across multiple initiatives
• Maintain visibility into resourcing needs and constraints
• Support sprint planning and prioritization processes
• Facilitate client goal-setting and KPI alignment discussions
• Partner with channel SMEs to translate strategy into actionable roadmaps
• Help prepare Quarterly Business Reviews (QBRs) and executive presentations
• Ensure reporting connects performance to client goals
• Identify gaps between client goals and current scope
• Ensure client communications are clear, proactive, and organized
• Translate complex digital marketing work into client-friendly narratives
• Ensure reporting is: Delivered on time, Accurate and contextualized, Connected to business outcomes
• Document key decisions, action items, and priorities
• Provide clear recaps and follow-ups after meetings
• Growth & Retention Support
• Identify opportunities to expand impact across channels
• Surface upsell opportunities in collaboration with SMEs and Business Development
• Help scope change orders and expanded programs
• Maintain awareness of account health, risks, and satisfaction signals
• Support long-term client growth and retention goals

Requirements

• Must-have experience working in an agency environment
• 3+ years in Account Management, Program Management, or Client Success within a digital marketing agency or marketing services environment
• Strong understanding of digital marketing channels (SEO, Paid Media, CRO, Analytics, Content) at a general level
• Proven ability to manage multiple client relationships simultaneously
• Strong project management and organizational skills
• Experience coordinating cross-functional teams
• Ability to translate business goals into structured plans
• Excellent written and verbal communication skills
• Strong attention to detail and follow-through
• Familiarity with SEO or Paid Media concepts
• Experience supporting eCommerce or B2B clients
• Experience preparing client presentations or executive summaries

Qualifications

• Must-have experience working in an agency environment
• 3+ years in Account Management, Program Management, or Client Success within a digital marketing agency or marketing services environment
• Strong understanding of digital marketing channels (SEO, Paid Media, CRO, Analytics, Content) at a general level
• Proven ability to manage multiple client relationships simultaneously
• Strong project management and organizational skills
• Experience coordinating cross-functional teams
• Ability to translate business goals into structured plans
• Excellent written and verbal communication skills
• Strong attention to detail and follow-through
• Familiarity with SEO or Paid Media concepts
• Experience supporting eCommerce or B2B clients
• Experience preparing client presentations or executive summaries

Skills

• Strong communication and interpersonal skills
• Project management and organizational skills
• Ability to simplify complex topics for non-technical stakeholders
• Attention to detail and follow-through
• Familiarity with SEO or Paid Media concepts
• Experience supporting eCommerce or B2B clients
• Experience preparing client presentations or executive summaries

Benefits

Perks & Benefits include:

• Paid vacation and sick days
• Insurance: Health, dental, vision, life, short-term and long-term disability
• 401K with employer contributions
• Health and wellness budget (up to $65/month): Get a gym membership on us, and/or support your mental health and wellness needs (massages, physical therapy, and reiki all count!)
• Monthly internet stipend
• Give Back/Civic Action Days: We provide time off for voting, political activism, marches/demonstrations, and time to volunteer with an organization that is important to you
• Continued education budget: An annual $500 budget to educate yourself and expand your knowledge

Pay

Salary/Compensation Structure: Base Salary $65,000-$80,000 (based on experience) + bonus incentives.

Schedule

Hybrid/Remote (US), Tampa Bay, FL