Manager, 3P Event Marketing
Ramp · Chicago, IL · 3 wk ago
HybridSalesFull-time
About the role
This role is different from most event marketers. You'll own Ramp's entire third-party event footprint—major industry conferences and tentpole sponsorships where we show up alongside prospects and customers. This is a player-coach role. You'll lead a team of event marketers while staying close to execution, partnering daily with Sales to ensure every event is staffed strategically and followed up properly.
What You'll Do
- Ramp's third-party conference and sponsorship portfolio—evaluation, negotiation, and budget management across major industry tentpoles
- Activation strategy for each event: targeting, staffing, programming, and follow-up
- A team of event marketers—setting direction, developing their skills, and raising the bar on execution
- Sales enablement for field events: briefings, account lists, rep assignments, outreach support, and post-show accountability
- Data and reporting: pipeline sourced, influenced, and cost-per-opportunity across the 3P portfolio
What You Need
- 6+ years in B2B event marketing, with at least 2 years focused on third-party or sponsorship programs at scale
- Deep experience with major tentpole conferences—negotiating sponsorships, managing booths, and turning show floor presence into booked meetings
- A track record of working hand-in-hand with Sales—running staffing strategy, enabling reps before shows, and holding post-event follow-up accountable
- Experience managing people and building team processes—coaching, prioritizing, and developing
- Strong budget judgment—knowing where to invest and where to pull back
- Fintech, SaaS, or enterprise B2B background preferred
Nice-to-Haves
- Experience at a high-growth B2B SaaS or fintech company
- Experience building event programs targeting mid-market and enterprise customers
- Experience launching events strategy in new verticals, industries, or geographies
- Demonstrated use of AI or automation to improve event marketing workflows or outcomes
Benefits
- Full-time Ramp Employees (Global)
- Flexible PTO
- Unlimited AI token usage
- Centralized home-office equipment ordering
- Health and wellness stipend
- Budget for intra-office travel
- Weekly coffee stipend
- To be determined