Manager, Event Marketing

About the role

The Field & Events Manager will own and scale one of Ramp's most important demand generation channels: third-party events. They will set the strategic direction for the program, build and lead a high-performing team, and drive measurable pipeline and revenue impact across new industries, verticals, and markets.

Responsibilities

• Set the program-level investment strategy and operating framework across all event surfaces, connecting individual channel strategies to Ramp's broader GTM priorities
• Build, lead, and develop a team of event marketers; set clear expectations, develop talent, and create the operating model that lets the team execute at scale
• Own the cross-portfolio view - standards, prioritization criteria, and operating model - that enables individual event surfaces to execute with consistency and efficiency
• Identify and expand into new industries, customer segments, and geographies that align with Ramp's growth strategy
• Own aggregate pipeline goals for the third-party events program; partner with surface leads to set targets, track performance, and surface cross-program learnings
• Own total program budget and allocation across surfaces; partner with Finance on planning, forecasting, and making the case for resource investment
• Build the systems, reporting infrastructure, and operating rhythms that allow the program to scale efficiently without breaking
• Bring a forward-looking perspective on AI and automation - identifying and implementing tools or workflows that improve team efficiency, event targeting, and decision-making
• Represent Ramp externally at key industry events; serve as an organizational thought partner on events as a growth channel

Requirements

• 8+ years of experience in event marketing, field marketing, or demand generation at a B2B company
• Proven track record driving significant, measurable pipeline and revenue impact through events programs at scale
• Deep experience owning large third-party event portfolios end-to-end - strategy, execution, and performance measurement
• Experience building and leading teams; you know how to hire, develop, and retain strong people
• Executive-level stakeholder management skills; comfortable influencing and aligning with Sales, Finance, and Marketing leadership
• Strong financial acumen - experience owning large budgets, building business cases, and tying spend to outcomes
• Systems thinker: you build processes and infrastructure that outlast any single event
• Excellent judgment in ambiguous, fast-moving environments

Nice-to-Haves

• Experience at a high-growth B2B SaaS or fintech company
• Experience building event programs targeting mid-market and enterprise customers
• Experience launching events strategy in new verticals, industries, or geographies
• Demonstrated use of AI or automation to improve event marketing workflows or outcomes