Manager 3, Performance Marketing - Credit Karma

About the role

The Manager 3, Performance Marketing will own and scale paid acquisition channels, driving new member growth and revenue targets. Reporting directly to the Head of Growth Marketing for Intuit Credit Karma, this role requires deep expertise in paid acquisition channels and a proven track record of scaling these programs.

Responsibilities

• Own the end-to-end strategy, execution, and performance of all paid acquisition channels - including Paid Search (SEM), Paid Social, Display, Programmatic, Native, Linear TV, OTT/CTV, and Affiliate
• Define the channel investment roadmap and prioritize spend allocation to maximize new member growth and revenue contribution
• Set channel-level KPIs and OKRs aligned to new member and revenue targets; hold the team accountable to results
• Drive a by-channel roadmap, with testing and optimizations, along with the channel lead
• Oversee, direct, and mentor a team of 10-14 channel managers, fostering a culture of experimentation, accountability, and continuous improvement
• Partner with recruiting to scale the team as the channel portfolio grows
• Own over-acting view of channel reporting and dashboards; translate data into actionable insights for senior leadership
• Partner with Data Science and Analytics to develop incrementality measurement frameworks across paid channels
• Drive rigorous A/B testing across creative, landing pages, bidding strategies, and audience targeting
• Collaborate with the Product Marketing team on go-to-market strategy for new product launches
• Partner with Product - embedding in product planning cycles to help inform GTM strategy, co-own post-click funnel performance, and close the loop between acquisition quality and downstream member activation and revenue
• Partner with the Brand team to maintain consistency across paid creative and continually test new messaging
• Consistently align with Growth Tech on Martech stack across all tracking and measurement needs
• Work with Finance on budget planning, forecasting, and ROI modeling
• Align with the Owned & Lifecycle Marketing team to ensure cohesive full-funnel member journeys
• Manage a multi-million dollar paid media budget with accountability for efficiency and performance
• Negotiate and manage relationships with media partners, agencies, and technology vendors

Qualifications

• 10+ years of growth or performance marketing experience, with at least 3 years in a people management role
• Deep expertise in paid acquisition channels (TV/OTT/CTV, SEM, Paid Social, OLV, Programmatic, Affiliate)
• Proven track record of scaling paid and organic programs to hit aggressive member acquisition and revenue targets
• Strong analytical skills - comfortable working with large data sets, building business cases, and presenting to senior leadership
• Experience managing multi-million dollar media budgets
• Excellent communication and cross-functional leadership skills