Performance Marketing Manager

Position Summary

The Performance Marketing Manager is a high‑impact, hybrid role that blends strategic leadership with strong analytical partnership. Reporting to the Vice President, Growth Marketing, this role helps lead the strategic direction and performance outcomes of Metro’s digital paid media ecosystem while serving as a key marketing analytics and insights leader across the organization. You will guide paid media strategy across search, social, display, video, CTV, and emerging channels—working closely with agency partners responsible for day‑to‑day optimization—while translating complex performance data and outputs into clear, actionable insights that drive measurable growth, member acquisition, and return on investment. This role is ideal for a data‑driven marketer who excels at setting direction, interpreting results, and influencing decisions through data‑backed storytelling.

What You’ll Do

• Help lead the strategic direction and performance oversight of paid media campaigns across search, paid social, display, video, CTV, and emerging channels, in close partnership with agency teams responsible for execution and optimization.
• Forecast media spend and performance to support effective budget allocation, pacing, and growth planning.
• Serve as the primary point of contact for paid media agency partners, ensuring alignment on strategy, performance expectations, outputs, and accountability.
• Agregate and analyze marketing performance data and outputs across platforms, including GA4, campaign platforms, Marketing Mix Modeling (MMM), and Multi‑Touch Attribution (MTA) outputs.
• Translate data into insights using statistical analysis and data visualization to inform decision-making and clearly communicate results to stakeholders.
• Design and oversee A/B tests, incrementality tests, geo‑lift studies, and other test‑and‑learn initiatives to guide marketing investment decisions.
• Partner closely with Strategic Intelligence, Product, Finance, Sales, and Marketing teams to align performance marketing strategies with broader business goals.
• Provide data‑driven feedback to creative teams and agencies to improve messaging, creative effectiveness, and channel performance.
• Maintain data integrity by overseeing UTM standards, event definitions, and analytics best practices across platforms.
• Identify opportunities to maximize product adoption, cross‑selling, market penetration, and new member acquisition through performance marketing insights.
• Leverage external data sources (census, competitive, and market data) to identify growth opportunities, refine targeting strategies, and deepen understanding of member behavior.
• Stay current on industry trends, emerging channels (including AEO), and best practices in performance marketing and measurement.

What You’ll Bring

• A strong balance of strategic thinking and analytical leadership.
• Comfort guiding agency partners rather than personally executing every optimization.
• A passion for data, experimentation, and continuous improvement.
• The ability to translate complex analyses into clear, compelling insights.
• Confidence collaborating cross‑functionally and presenting to stakeholders at varying levels of seniority.

Education and Experience

• Bachelor’s degree in Marketing, Business, Statistics, or a related quantitative field strongly preferred.
• Minimum of 5 years of experience in performance marketing, marketing analytics, or a related role.
• Experience working in either an agency environment or an in‑house marketing team (financial services experience preferred).

Skills, Knowledge, and Certifications

• Experience working with platforms such as Google Ads, Meta Ads Manager, and DSPs.
• Proficiency with analytics and visualization tools such as Google Analytics (GA4), Tableau, Power BI, or similar.
• Working knowledge of Excel and data analysis techniques; experience with SQL and Snowflake considered a plus.
• Familiarity with CDP, CRM, and marketing automation platforms (e.g., Marketo, HubSpot, Salesforce, GrowthLoop).
• Strong understanding of digital marketing channels including search, paid social, display, video, CTV, email, affiliate, SEO, and AEO.
• Knowledge of attribution models, measurement frameworks, and market research methodologies.
• Excellent problem‑solving, communication, and presentation skills.

Compensation & Benefits Summary

• Comprehensive Health Coverage
• Health, Dental, and Vision coverage for employees working minimum 20 hours per week.
• Assistance toward premiums and copays and offers 100% coverage on prescription copays through the Prescription Drug Program.
• Time Off
• Three weeks of paid vacation per year and 11 paid holidays, supporting work-life balance from day one.
• Competitive Compensation
• Annual bonuses for all staff, including both annual performance bonus and annual vesting retention bonus.
• Robust Retirement Benefits
• 401(k) retirement matching plan and Safe Harbor Plan. Metro contributes 3% regardless of employee contribution, ensuring your financial future is secured.
• Wellness & Financial Support
• Wellness incentives, Employee Assistance Program, Flexible Spending Account, and range of voluntary benefits including LTD, STD, and AD&D.
• Access to no-interest loans and $150 per quarter reimbursement for wellness and lifestyle expenses.
• Career Development
• Strong growth opportunities with individualized development plans. Position-related tuition assistance available after one year of eligibility.
• Superb in-house training programs to build your skills.

Additional Perks

• Discounts on pet insurance.

About Metro Credit Union

Metro Credit Union is the largest state-chartered credit union in Massachusetts, with $3.4 billion in assets. Metro provides a full range of financial products to more than 200,000 members in Barnstable, Bristol, Essex, Franklin, Hampden, Hampshire, Middlesex, Norfolk, Plymouth, Suffolk, and Worcester counties in Massachusetts, and Cheshire, Hillsborough, Merrimack, Rockingham, and Strafford counties in New Hampshire. Metro is the credit union of choice for employees at over 1,200 companies through its Metro@work program. Founded in 1926, Metro currently operates branch offices in Boston, Burlington, Chelsea, Dorchester, Framingham, Lawrence, Lynn, Medford, Melrose, Newton, Peabody, Reading, Salem, Tewksbury, and West Roxbury. Metro is also a Juntos Avanzamos ("Together We Advance") designated credit union, an honor given to financial institutions for their commitment to serving and empowering Hispanic and immigrant consumers. Metro was recently named among the most charitable companies in Massachusetts by the Boston Business Journal; voted Top Credit Union in Banker & Tradesman's Best of 2025 awards; and recognized as one of America's Best Regional Banks and Credit Unions in 2025 by Newsweek. Learn more at MetroCU.org.