Malmö: Head of Growth

About the role

Namly, a fast-growing e-commerce company based in Malmö, is seeking a business-driven and hands-on Head of Growth. This is an opportunity for you to take full ownership of digital growth, work operationally with digital marketing, and turn a significant marketing budget into profitable and scalable growth. You will have a large mandate, clear accountability for results, and the chance to build an exciting career for the right person.

Responsibilities

• Own and develop Namly’s digital growth and performance marketing to drive profitable and scalable growth.
• Combine strategic thinking with hands-on execution; identify where to go and execute the work required to get there.
• Focus on analysis, attribution, and follow-up.
• Drive conversion optimization and customer acquisition.
• Manage budget allocation and profitable scaling.
• Specifically own Meta Ads and paid social, while maintaining a strong understanding of Google Ads and SEO.
• Continuously assess which channels drive the most profitable growth, identify the next growth opportunity, and determine how to best allocate the budget.
• Decide what to scale up and what to stop doing.
• Identify the KPIs that truly drive the business.
• Build better systems and structures for follow-up and continuous improvement.
• Generate ideas, test them, measure results, and apply learnings to the next initiative.

Requirements

• Documented track record in performance marketing and digital growth.
• Strong expertise in Meta Ads and paid social.
• Solid understanding of Google Ads and SEO.
• Experience working with larger marketing budgets and prioritizing investments based on return.
• Analytical mindset and data-driven decision-making.
• Understanding of the relationship between traffic, conversion, CAC, profitability, and growth.
• Hands-on approach; comfortable working directly in platforms.
• Ability to build systems, structures, and clear follow-up processes around your work.
• High personal drive; ability to take initiative without waiting for direction.
• Humility to appreciate better ideas from others.
• Direct and transparent communication; ability to both give and receive feedback.

About Namly

Namly is a fast-growing e-commerce company based in Malmö, currently in an exciting phase of growth with high ambitions for the coming years. We are looking for a Head of Growth who wants to take clear ownership of our continued growth. This is not a traditional marketing manager role; we seek a commercial and analytical doer who can combine strategy with operational execution and is driven by seeing their efforts translate into tangible results. You will work closely with the management team, have a large mandate to influence, and the opportunity to help build the structures and systems that will take Namly to the next level.