Head of Growth

We help families preserve the things that only exist once. From VHS tapes and film reels to printed photos, negatives, slides, DVDs, camcorder cassettes, memory cards, and phones, we digitize the media that matters most so families can revisit and share those moments for generations to come.

We are building a long-term family memory platform designed to help families preserve, organize, explore, and share their history together. We are not in the digitization business. We are in the irreplaceable business.

About the role

We’re hiring a Head of Growth to own customer acquisition and revenue growth across Legacybox. This is not a traditional performance marketing role. You’ll oversee the entire growth engine, from paid acquisition and e-commerce optimization to promotions, landing pages, lifecycle marketing, partnerships, attribution, creative testing, merchandising, and customer conversion.

Legacybox already reaches millions of families each year. The opportunity isn’t simply to spend more. It’s to build a smarter, more efficient marketing system that compounds over time. You’ll work closely with our creative team, e-commerce, engineering, analytics, customer experience, finance, and executive leadership to continuously improve how customers discover, purchase, and engage with Legacybox. If you enjoy building growth systems instead of simply managing ad accounts, this role is for you.

Responsibilities

• Own the customer acquisition strategy across paid, owned, earned, and partnership channels.
• Manage and optimize an eight-figure annual marketing investment across Meta, Google, YouTube, affiliate, influencer, direct mail, television, and emerging channels.
• Build forecasting models that balance efficiency, profitability, customer lifetime value, and growth.
• Develop quarterly growth strategies and continuously improve performance through experimentation.
• Improve every step of the customer journey and increase conversion rate through landing page optimization, merchandising, pricing, offers, checkout improvements, and personalization.
• Partner with Product and Engineering to rapidly launch, measure, and iterate new growth initiatives.
• Develop testing roadmaps across acquisition, conversion, upsells, retention, and reactivation.
• Partner closely with our in-house creative team to identify winning messaging, offers, concepts, and ad formats.
• Build structured creative testing systems that consistently generate new winners.
• Work with Lifecycle Marketing to improve retention, repeat purchases, memberships, referrals, and customer engagement.
• Identify opportunities to increase long-term customer value beyond the initial purchase.
• Develop programs that strengthen relationships with existing customers while lowering acquisition costs over time.
• Continuously improve attribution, reporting, forecasting, and marketing analytics.
• Understand what is actually driving incremental growth, not simply what receives credit.
• Partner with Finance and Analytics to optimize return on marketing investment across every channel.
• Develop clear priorities, accountability, and operating rhythms across the growth organization.
• Partner cross-functionally with Creative, Engineering, Product, Customer Experience, Operations, and Finance.
• Create a culture of rapid experimentation, data-driven decision making, and continuous improvement.

Requirements

• 7+ years leading growth or performance marketing for a high-growth ecommerce or DTC brand.
• Experience managing significant paid media budgets while maintaining strong return on investment.
• Deep understanding of customer acquisition economics, attribution, conversion rate optimization, lifecycle marketing, and ecommerce analytics.
• Strong analytical mindset with the ability to turn data into actionable decisions.
• Experience building testing frameworks rather than isolated experiments.
• Excellent communication and leadership skills.
• Bias toward ownership, execution, and continuous improvement.
• Comfortable working across both strategy and execution.
• Willingness to work on-site alongside the teams building the business.

Nice to Have

• Experience with Shopify Plus
• Experience scaling eight or nine-figure ecommerce businesses
• Advanced knowledge of Meta, Google, YouTube, and attribution platforms
• Lifecycle marketing experience using Klaviyo or similar platforms
• Subscription or membership business experience
• AI-assisted marketing workflows
• Marketing mix modeling and incrementality testing
• Experience helping scale brands such as Ridge, HexClad, AG1, WHOOP, Caraway, Vuori, Jones Road, Magic Spoon, Hims & Hers, Bombas, True Classic, Athletic Greens, Liquid Death, Native, Dollar Shave Club, Harry’s, Casper, Warby Parker, Away, Peloton, or other high-growth consumer subscription or e-commerce brands
• Agency experience (valuable, but we’re primarily looking for operators who have owned growth from inside a consumer brand)

What Success Looks Like

• Legacybox builds one of the most efficient growth engines in consumer ecommerce.
• Customer acquisition becomes more predictable, diversified, and profitable.
• Conversion rates continue to improve across every stage of the customer journey.
• Creative testing consistently produces new winning campaigns.
• Marketing investment is allocated with confidence based on measurable business impact.
• Customer lifetime value increases through stronger retention, memberships, and repeat engagement.
• Growth becomes a sustainable competitive advantage rather than a function of increasing spend.

Compensation & Benefits

Salary

Competitive salary plus performance-based bonus and equity consideration based on experience.

Benefits

• Health insurance - Medical, dental, vision (100% premium covered for employee)
• 401(k) matching - We match contributions
• PTO - Actually encouraged to use it
• Remote work - Work from anywhere in the US
• Professional development - Conference tickets, courses, books
• Latest equipment - MacBook Pro, external monitors, accessories

Perks

• Flexible hours - Core overlap time, but otherwise work when you're most productive
• Free Legacybox service - Digitize your own family memories

Why Join Us

This is a rare opportunity to shape the brand identity of a category-defining company at a pivotal moment in its growth. Our customers trust us with some of the most meaningful objects in their lives—the home videos, photos, and film reels that hold their family's story. That emotional weight is real, and the right designer will feel it.

We're building toward an ambitious future, expanding into new business channels and new ways to help families experience and share their memories. You won't just be maintaining a brand. You'll be helping build one for the long haul.

Work Environment

We embrace a flexible approach to work. Many of our team members are fully remote, and we value results, communication, and craftsmanship above location. We also take great pride in our hometown of Chattanooga and our multiple facilities there: our downtown office and our digitization facility, where thousands of family memories are carefully handled and converted every day. Whether working from home or visiting in person, you’ll be part of a team deeply rooted in a sense of place, and committed to quality and care. You’re always welcome in Chattanooga.

Legacybox is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on qualifications, merit, and business needs.