Loyalty Marketing Manager

About the role

Drive innovation, meet customer needs, and ensure the bank's long-term success and competitive edge.

Responsibilities

• Execution of market research to understand customer needs, pain points, and emerging trends.
• Collaboration with stakeholders across departments and teams to generate innovative and feasible product ideas and prototypes.
• Development of concepts and specifications defining features, functionalities, target market, user interface, technical specifications, and potential revenue models.
• Evaluation of the technical feasibility, legal compliance, and potential risks associated with the development and launch of new products.
• Monitoring of market trends and analyzing feedback from internal employees and target customers through prototypes, user testing sessions, and beta programs to identify areas for improvement.
• Management of comprehensive launch plans and technical deployments for new products, establishing rollout timelines, marketing strategies, training initiatives, and communication channels.
• Monitoring of key metrics such as adoption rates, usage patterns, customer satisfaction, and revenue generation to assess the product's performance against set goals.

Requirements

• Expertise in loyalty, digital marketing, email strategy, and lifecycle campaign execution.
• Ability to leverage customer data, segmentation, and analytics for personalization.
• Experience designing or managing loyalty, rewards, cashback, or engagement programs.
• Strategic, customer-focused mindset with a focus on measurable outcomes.
• High ownership, judgment, and resilience in complex enterprise settings.
• Communication and stakeholder-management abilities across diverse teams.
• Creative problem-solver with the ability to balance innovation, compliance, and execution.

Qualifications

• Education: Bachelor's degree in Marketing, Business Administration, or a related field.
• Experience: Minimum 5 years of experience in marketing, preferably in a financial services context.
• Skills: Proficiency in CRM systems, marketing automation tools, and data analysis software.

Skills

• Strategic thinking and planning.
• Customer relationship management.
• Project management.
• Data analysis and interpretation.
• Team leadership and collaboration.
• Adaptability and continuous learning.

Benefits

• Competitive salary and benefits package.
• Flexible working options.
• Health and wellness programs.
• Professional development opportunities.
• Work-life balance initiatives.

Pay

Commensurate with experience and qualifications.

Schedule

Full-time, Monday to Friday.