Loyalty Manager

Visa sponsorship is not available for this role. Must be authorized to work in the US and pass a criminal background check.

About the role

The Manager, Loyalty is responsible for the day-to-day management, execution, and optimization of Allegiant's Allways Rewards loyalty program. This role plays a critical part in delivering the program roadmap, enhancing the member experience, and driving engagement and revenue through innovative loyalty initiatives. Working cross-functionally with Product, Marketing, Digital, Technology, Finance, Customer Experience, and external partners, the Manager will lead key initiatives, monitor program performance, and help execute Allegiant's long-term vision for transforming Allways Rewards into a leading travel loyalty program.

This is an exciting opportunity for a collaborative, customer-focused leader who enjoys building programs, solving complex business problems, and creating exceptional member experiences. The role will lead a team of three analysts to be hired.

Responsibilities

• Manage the day-to-day operation and performance of the Allways Rewards loyalty program
• Execute strategic initiatives that improve member acquisition, engagement, retention, and profitability
• Partner with Product, Digital, Technology, Marketing, Customer Experience, and Finance to successfully deliver loyalty enhancements
• Develop business requirements and support the implementation of new loyalty capabilities and member benefits
• Monitor program performance through customer and financial analytics, identifying opportunities for optimization and growth
• Support the development and launch of new loyalty partnerships that enhance member value and drive incremental revenue
• Manage relationships with external vendors, consultants, and loyalty partners
• Prepare business cases, performance updates, and executive-level presentations
• Ensure operational excellence by identifying process improvements and helping resolve customer and system issues impacting the loyalty experience
• Stay informed on industry trends and competitive loyalty programs, bringing forward recommendations that strengthen Allegiant's competitive position
• Foster strong cross-functional relationships and serve as a subject matter expert on loyalty across the organization
• Other duties as assigned

Requirements

• Bachelor’s degree in Marketing, Business, Economics, Finance, or related field
• Minimum five (5) or more years of progressive experience in loyalty, customer engagement, product management, CRM, marketing, or related fields
• Experience managing cross-functional projects from concept through execution
• Strong analytical and problem-solving skills with the ability to translate customer insights into business recommendations
• Experience working with external vendors or strategic partners
• Excellent written and verbal communication skills
• Proven ability to influence stakeholders across multiple business functions

Preferred Qualifications

• Experience with airline, travel, hospitality, retail, financial services, or subscription loyalty programs
• Familiarity with co-brand credit card programs or partnership marketing
• Experience working with customer analytics, loyalty platforms, or CRM systems
• Experience leading small teams or mentoring others

Physical Requirements

The Physical Demands and Work Environment described here are representative of those that must be met by a Team Member to successfully perform the essential functions of the role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the role.

• Office environment: regularly required to stand, sit, talk, hear, see, reach, stoop, kneel, and use hands and fingers to operate a computer, keyboard, printer, and phone
• May be required to lift, push, pull, or carry up to 20 lbs
• May be required to work various shifts/days in a 24-hour situation
• Regular attendance is a requirement of the role
• Exposure to moderate noise (e.g., business office with computers, phones, printers, and foot traffic), temperature and light fluctuations
• Ability to work in a confined area and sit at a computer terminal for extended periods
• Some travel may be required
• Team Members may be required to report to their assigned work location during national and state emergencies unless prohibited by local, state, or federal order

Benefits

Full Time

• Profit Sharing
• Medical, Dental, Vision, Life, and Disability Insurance
• Medical Travel Reimbursement
• Legal, Identity, and Pet Insurance
• 401K with employer match
• Employee Stock Purchase Plan
• Employee Assistance Program
• Flight Benefits
• Paid vacation, holidays, and sick time

Part Time

• Profit Sharing
• Medical Travel Reimbursement
• Legal, Identity, and Pet Insurance
• 401K with employer match
• Employee Stock Purchase Plan
• Employee Assistance Program
• Flight Benefits
• Sick time