Jobs · Marketing · Florida

Location Analytics Developer - Lakeland

Publix Super Markets · Lakeland, FL · 3 mo ago
On-siteMarketingFull-time

Responsibilities

  • Analysis & Report Automation: Maintain/develop a self-serve environment that allows department-specific users to exploit Spatial Data Science & GIS' expertise using developed applications that provide data-backed solutions to the asked business question(s).
  • Research, summarize, analyze, synthesize, and visualize multiple datasets from internal sources (BAR, IS, RE, CRM, MBA, CI, LP…etc.) and external sources (competition, sales, demographics, purchase behaviors, customer data…etc.) into a comprehensive final deliverable (report, presentation, infographic, map, story-map…etc.) that enables decision makers to quickly advance our business backed by data driven decision-making.
  • Support the innovation and enable the Spatial Data Science & GIS Team to maintain a high level of awareness of location-based data, systems, processes.
  • Manage existing contracts and renewals to ensure Publix is not in breach of contract, and there is no lapse in data/service providers.
  • Train GIS Analysts on Location Analytics and the skillsets needed to progress into a Location Analytics Developer (spatial statistics, Alteryx, existing methodologies/processes…etc.).
  • Dedicate time to Marketing innovation and quality improvement.
  • Manage special Marketing related assignments, which can include but is not limited to: project management, executing reporting and presenting results to executive leadership.

Requirements

  • Bachelor’s degree in Geography, Geographic Information Systems, Analytics, Information Technology, Computer Science, Statistics, Data Science, Engineering, or another analytical discipline from an accredited college or university.
  • 3 years of geography, GIS, analytics, computer science, or similar analytics field work-related experience.
  • 1 Year experience developing analytical systems, tools, or programs.
  • 1 Year experience writing R/Python code or similar functionality within other statistical/GIS tools.
  • Ability to develop and automate data-driven recommendations for strategic business partners with advanced technology, tools, systems, and data.
  • In-depth knowledge of demographic datasets and Location Analytics.
  • Critical/strategic thinking, problem solving, team-work, innate curiosity, adaptability.
  • Decision-making, project management.
  • Communication (verbal/written), persuasiveness, interpersonal/emotional intelligence.
  • Advanced software knowledge of ESRI (ArcMap, ArcGIS Pro, ArcCatalog, ArcGIS Online).
  • Basic skills in Python/extensions.
  • Basic knowledge of Alteryx, Alteryx Server, & RWillingness to travel up to one week at a time with overnight stays.
  • Ability to work a variable work schedule as needed including nights, holidays, weekends, and extended hours to meet deadlines.

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