Live Shopping Lead

About the role

This is a flexible engagement. Whether you're looking for a full-time role, a part-time gig alongside other work, an independent contract, or hourly host/operator work, we're open to structuring it around what fits — and every structure includes commission on the sales you drive through the live shop, so strong performers are rewarded directly for the revenue they generate. Note: This role is on camera. Comfort hosting live, and/or a strong eye for directing hosts and creators, is essential.

Responsibilities

• Own the live shopping strategy across relevant platforms (TikTok Shop LIVE, Amazon Live, Whatnot, Instagram/Facebook Live, YouTube, and emerging channels), matched to the right brands and audiences.
• Build the end-to-end playbook: show formats, run-of-show scripting, promotional calendar, offer and bundle design, and post-stream follow-up.
• Plan, produce, and host or co-host live sessions — including booking talent/creators, coordinating product, and managing the live set.
• Recruit, brief, and manage a roster of creators, affiliates, and hosts; build an affiliate/commission program that scales.
• Cross-functionally with sales, supply chain, and operations to ensure inventory, fulfillment, and promo pricing are ready for each event.
• Set up and manage the commerce backend: product catalogs, storefronts, promo codes, and platform compliance.
• Define and report on KPIs — viewers, watch time, conversion rate, AOV, GMV, return rate, and customer acquisition cost — and iterate based on what the data shows.
• Manage the live shopping budget and report ROI in board-ready terms.
• Stay ahead of platform changes, trends, and competitor activity in social and live commerce.

Requirements

We're looking for a hands-on live shopping pro who knows the live commerce landscape cold and can build and run our live selling program. This is equal parts strategist and operator: you'll design the plan and be on camera, behind the scenes, and in the data.

Qualifications

• Comfort on camera and/or a strong eye for casting and directing hosts and creators.
• Experience in social commerce, live shopping, influencer/affiliate marketing, e-commerce, or digital marketing, with demonstrable live selling results.
• (We're more interested in what you've sold on a live stream than years on a resume).
• Deep, current fluency with at least one major live shopping platform (TikTok Shop strongly preferred) and a working grasp of the broader ecosystem.
• Track record of turning live content into measurable sales — you can speak to conversion rates, GMV, and AOV from work you've actually run.
• Strong project management — you can run a content calendar, a production schedule, and a creator roster at the same time.
• Analytical fluency: comfortable in platform dashboards and spreadsheets, and able to translate metrics into decisions.
• Self-starter energy suited to a fast-moving manufacturer building this capability from the ground up.

Skills

• Comfort on camera and/or a strong eye for casting and directing hosts and creators.
• Experience in social commerce, live shopping, influencer/affiliate marketing, e-commerce, or digital marketing, with demonstrable live selling results.
• Deep, current fluency with at least one major live shopping platform (TikTok Shop strongly preferred) and a working grasp of the broader ecosystem.
• Track record of turning live content into measurable sales — you can speak to conversion rates, GMV, and AOV from work you've actually run.
• Strong project management — you can run a content calendar, a production schedule, and a creator roster at the same time.
• Analytical fluency: comfortable in platform dashboards and spreadsheets, and able to translate metrics into decisions.
• Self-starter energy suited to a fast-moving manufacturer building this capability from the ground up.

Benefits

Benefits available for full-time engagement.

Pay

We're flexible on structure and want to find the arrangement that works for you: Full-time or part-time: competitive base salary (scaled to scope and hours) plus commission on live shop sales. Contract or hourly: an hourly or per-session rate plus commission on live shop sales. Commission is paid on revenue generated through the live shop, so the more you sell, the more you earn — uncapped upside for strong performers.

Schedule

Schedule is flexible and built around the live event calendar — expect some evening/weekend sessions. Occasional travel may come up for shoots, events, or creator partnerships.