Lifecycle Marketing Manager - Redfast/Recurly Engage

This is a 40-hour/week, 8-month assignment requiring fully onsite work in New York City, Burbank, CA, or Miami, FL.

Responsibilities

• Build, configure, QA, launch, and maintain onsite lifecycle campaigns across 8+ regions, using behavioral, subscription, geographic, and device-level targeting
• Own audience segmentation, trigger and rule configuration, frequency capping, journey orchestration, and campaign prioritization
• Monitor campaign health pre-, during, and post-launch, and troubleshoot production issues quickly
• Design personalized experiences using signals like lifecycle stage, subscription/plan status, content affinity, and behavioral history
• Track campaign performance across the funnel and provide ongoing optimization ideas

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This role requires close collaboration in a team environment.

Requirements

• 3-5 years in marketing automation or product marketing (streaming experience a plus)
• Strong analytical mindset with exceptional attention to detail
• Proven ability to manage multiple concurrent priorities and stakeholders
• Technical troubleshooting skills and comfort working independently
• Process-improvement mindset and comfortable in agile environments
• Experience with Redfast/Recurly Engage (required)

Nice to Have

• Experience with Braze, Salesforce Marketing Cloud, Adobe Journey Optimizer, or Iterable, or a comparable onsite/lifecycle platform
• Familiarity with SQL for audience validation and campaign analysis
• Experience integrating CDPs such as Segment, mParticle, Tealium, or Adobe Experience Platform
• Understanding of feature flags and experimentation frameworks
• Knowledge of subscription lifecycle metrics (trial conversion, renewal, churn, LTV)
• Experience with localization management systems and multilingual content workflows
• Basic understanding of APIs, webhooks, and event-driven marketing architectures

Benefits

• Eligibility for Minimum Essential Coverage (MEC) medical plan
• Dental, vision, and term life insurance package
• Discount prescription program
• Critical illness and accident insurance
• Tele-behavioral health services
• 401(k) plan
• Sick leave (for candidates in locations subject to sick leave laws)

Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.