Lifecycle Marketing Manager
About the role
The Lifecycle Marketing Manager will oversee lifecycle strategy across Consensys' product offering, determine channel and messaging throughout a user's lifecycle, develop an experimentation roadmap, and execute lifecycle campaigns.
Responsibilities
- Oversee lifecycle strategy across Consensys' product offering
- Determine channel and messaging throughout a user’s lifecycle
- Comfortable working end-to-end on a lifecycle campaign
- Develop an experimentation roadmap across lifecycle channels
- Continuously test and learn, identifying the most effective content and messages for different audiences
Requirements
- 4-8 years of experience in lifecycle marketing
- Proven track record of building lifecycle user journeys from the ground up with large userbases
- Excellent project management skills to manage multiple experiments at different points in their development
- Practical experience executing in CEP systems such as Braze
- Familiarity with marketing and analytical tools like Segment, Mixpanel, and Preset
- Self-starter who is data-driven, results-oriented, and customer-obsessed
- Excellent verbal and written communication skills
Qualifications
- Self-starter who is data-driven, results-oriented, and customer-obsessed
- Excellent verbal and written communication skills, able to clarify complex ideas in a way that a broad audience can understand
- Thrives in a fast-paced environment
- Web3 experience is a plus
Skills
- Data analysis
- Project management
- Customer relationship management
- Marketing automation
- Analytics tools (Segment, Mixpanel, Preset)
Benefits
Consensys offers a competitive compensation package, including a salary range of $115,000—$162,000 USD for US-based candidates. The company also provides a comprehensive benefits package, including health insurance, retirement plans, and paid time off.
Pay
The salary range listed for this role applies to US-based candidates only. Compensation for candidates based outside the US (including Canada, EMEA, and LATAM) will be determined based on location, experience, and skills during the interview process, and may differ from the listed US range.
Schedule
This is a fully remote position, allowing employees to work from anywhere in the world.