Lifecycle Marketing Manager

About the role

Visana Health is a nationwide virtual women’s health clinic creating a comprehensive virtual medical home for women, providing evidence‑based care across the full spectrum of women’s health from routine needs to complex conditions such as endometriosis, fibroids, pelvic pain, heavy menstrual bleeding, and menopause. The Lifecycle Marketing Manager will build and operate email and SMS programs that move prospective and existing patients toward ongoing care, working hands‑on in ActiveCampaign, owning testing, measurement, troubleshooting, and optimization, and collaborating with Marketing Operations, Analytics, Product, Data, Clinical, and other teams.

Responsibilities

• Personally build, QA, launch, monitor, and maintain email and SMS campaigns and automated journeys in ActiveCampaign.
• Execute lifecycle programs across onboarding, booking, appointment reminders, abandoned bookings, re‑engagement, education, retention, webinars, and other patient communications.
• Translate campaign requirements into accurate workflows using segmentation, triggers, branching logic, waits, custom fields, tags, personalization, suppression rules, and exit criteria.
• Own campaign setup from brief through launch, including audiences, links, UTMs, personalization, tracking, automation logic, and suppression requirements.
• Independently investigate audience discrepancies, automation failures, personalization issues, unexpected sends, rendering problems, and other CRM issues, partnering with Marketing Operations, Data, or Product when needed.
• Monitor active automations after launch to ensure they continue working as intended.
• Draft and edit clear, patient‑friendly email and SMS copy as needed.
• Maintain strong