Lifecycle Marketing Manager

About the role

The Lifecycle Marketing Manager owns the strategy, execution, and continuous optimization of TDECU’s Member lifecycle communications across email, SMS, and emerging digital channels. This role is responsible for designing and orchestrating data-driven, personalized journeys that deepen Member relationships, improve engagement, and drive measurable business outcomes across onboarding, adoption, cross-sell, and retention.

Responsibilities

The Lifecycle Marketing Manager will be responsible for the following key areas:

• Lifecycle Strategy & Ownership: Own the end-to-end lifecycle communication strategy, including onboarding, engagement, cross-sell, retention, and reactivation
• Journey Design & Campaign Execution: Design, build, test, and optimize automated journeys within Microsoft Dynamics and future marketing platforms
• Platform Ownership & Evolution: Serve as the marketing subject matter expert for marketing automation within Microsoft Dynamics
• Data, Segmentation & Personalization: Partner with Marketing Insights & Analytics to operationalize segmentation models and leverage behavioral data to drive relevant, real-time Member interactions
• Performance & Optimization: Define KPIs for lifecycle programs and continuously optimize journeys, cadence, and messaging
• Governance & Compliance: Ensure all lifecycle communications adhere to regulatory and compliance requirements
• Cross‑Functional Leadership: Serve as the central point of coordination for lifecycle marketing across Digital, CRM, MIA, IT, Brand, and Vendors

Qualifications

The ideal candidate will have a Bachelor’s degree in marketing, Communication, Business, Data Analytics, or related field, and 7–10 years of experience in lifecycle marketing, CRM marketing, or marketing automation.

• Microsoft Dynamics 365 Marketing certification or equivalent is preferred
• Hands-on expertise with Microsoft Dynamics marketing (or comparable platform)
• Proven experience designing and executing automated lifecycle journeys
• Demonstrated ability to translate customer or member data into segmentation, targeting, and personalized communications

Skills

The successful candidate will have the following skills:

• Technical Skills: Proficiency with one or more major MarTech platforms (Adobe Experience Cloud, Salesforce Marketing Cloud, etc.)
• Analytical Mindset: Ability to interpret complex data, derive insights, and translate them into actionable marketing strategies
• Collaboration & Communication: Exceptional interpersonal skills to partner with both technical and non-technical teams
• Project Execution: A track record of driving projects to completion—coordinating across multiple teams, adhering to timelines, and maintaining strong documentation
• Growth Mindset: Passion for learning, experimenting with new technologies, and adopting innovative strategies to elevate our marketing initiatives