Lifecycle Marketing Manager

About the role

We are seeking a Lifecycle Marketing Manager to join our dynamic team at Social Discovery Group (SDG). SDG aims to transform virtual intimacy into the new normal by connecting people online across different cultures and regions.

Responsibilities

• Develop and execute lifecycle marketing strategies to increase customer engagement, satisfaction, and revenue
• Create and manage customer segmentation and targeting strategies to optimize the customer journey
• Develop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages
• Develop and execute SMS and push notification campaigns to engage customers across multiple channels
• Monitor and analyze campaign performance to optimize results and ROI
• Collaborate with cross-functional teams, including product, design, and analytics, to develop and execute integrated marketing campaigns
• Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy
• Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience

Requirements

• Strong Clevertap Platform knowledge
• Ability to self-manage
• Strong analytical skills and ability to use data to make informed decisions
• Understanding of customer behavior and segmentations
• Experience with A/B testing and experimentation
• Experience with SMS and push notification marketing
• Experience with HTML and CSS for email design
• Basic graphic design skills for email marketing (passionate to learn)

Qualifications

• Proven track record in marketing management
• Experience in managing customer relationships and loyalty programs
• Excellent communication and interpersonal skills
• Ability to work independently and as part of a team

Benefits

• Remote opportunity to work full time
• 6% 401K retirement match
• Healthcare benefits (medical, dental, and vision insurance)
• Time-off benefits including 14 PTO days, 9 sick days, and the last week of the calendar year off as a company holiday

Pay and Schedule

The initial pay level or pay range for this role will be shared with candidates during the recruitment process and before the commencement of employment.