Lifecycle Marketing Manager

Project Overview

The Lifecycle Marketing Manager owns the planning, journey logic, testing coordination, performance readouts, and optimization recommendations for automated lifecycle programs that move SMB advertisers through the funnel, from acquisition nurture through activation, onboarding, growth, retention, and reactivation. This person works within the approved lifecycle roadmap and strategic guardrails, partnering with Marketing Ops on implementation feasibility and governance. They are accountable for clear requirements, briefs, stakeholder alignment, launch readiness, measurement, and optimization recommendations.

Profile

• 4-6+ years in lifecycle, marketing, CRM, growth, demand gen, or email marketing
• Strong segmentation, funnel, and experimentation instincts
• Comfortable using performance data to diagnose issues and prioritize tests
• Experience partnering with content, design, marketing ops, sales, and product teams in a contractor or agency capacity
• Familiarity with HubSpot, Salesforce, lifecycle automation, and B2B/SMB funnels preferred
• Experience working in a marketing automation or CRM platform (ideally HubSpot)
• Journey mapping and lifecycle automation experience
• Ability to define trigger-based journeys, nurture logic, onboarding flows, reactivation flows, and suppression/fatigue rules
• Testing and optimization experience across subject lines, messaging, audience, CTA, timing, and journey paths
• Comfort diagnosing funnel drop-offs and recommending journey improvements
• Enough HubSpot/workflow fluency to partner intelligently with MOps and spot obvious setup or logic issues

Nice-to-Haves

• HubSpot workflow experience specifically
• Salesforce campaign/member/status familiarity
• Email deliverability and list health experience
• Experience with attribution, lead scoring, routing, or lifecycle stage governance
• Experience with B2B, SMB, SaaS, ads, marketplaces, or self-serve activation funnels

Benefits

• Comprehensive healthcare coverage (medical, dental, and vision plans)
• Supplemental coverage (accident insurance, critical illness insurance and hospital indemnity)
• 401(k)-retirement savings
• Life & disability insurance
• An employee assistance program
• Legal support
• Auto, home insurance, pet insurance
• Employee discounts with preferred vendors

Pay

Pay Range: $40-49 on hourly basis

Schedule

Part-time role

About the Role

Remote Contract duration: 6 months

Qualifications

Must-Haves

• Experience working in a marketing automation or CRM platform (ideally HubSpot)
• Journey mapping and lifecycle automation experience
• Ability to define trigger-based journeys, nurture logic, onboarding flows, reactivation flows, and suppression/fatigue rules
• Testing and optimization experience across subject lines, messaging, audience, CTA, timing, and journey paths
• Comfort diagnosing funnel drop-offs and recommending journey improvements
• Enough HubSpot/workflow fluency to partner intelligently with MOps and spot obvious setup or logic issues

Skills

Nice-to-Haves

• HubSpot workflow experience specifically
• Salesforce campaign/member/status familiarity
• Email deliverability and list health experience
• Experience with attribution, lead scoring, routing, or lifecycle stage governance
• Experience with B2B, SMB, SaaS, ads, marketplaces, or self-serve activation funnels

Russell Tobin

• Offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans)
• Supplements with accident insurance, critical illness insurance and hospital indemnity
• Retirement savings via 401(k)
• Life & disability insurance
• Employee assistance program
• Legal support
• Auto, home insurance, pet insurance
• Employee discounts with preferred vendors

Equal Employment Opportunity

We do not discriminate on the basis of the race, religious creed, color, national origin, ancestry, physical disability, mental disability, reproductive health decision making, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other characteristic protected by applicable federal, state, or local law.

Fair Chance Employment

We are a Fair Chance employer. We consider all qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local Fair Chance laws and ordinances, including, the California Fair Chance Act and all applicable local Fair Chance ordinances.

Accommodations

We are committed to providing reasonable accommodations to applicants and employees with disabilities. If you require a reasonable accommodation to participate in the application or interview process, or to perform the essential functions of this role, please contact us.