Lifecycle Marketing Manager
About the role
As a Lifecycle Marketing Manager at Rocket, you develop and execute strategic communication journeys that build lasting relationships with customers across every stage of their experience with Redfin and its portfolio of products, including Rent.com and ApartmentGuide.com. You combine data-driven insights with creative messaging to design multi-channel campaigns via email, SMS, push notifications, and direct mail that drive engagement and conversion. Your ability to balance analytical rigor with customer-centric thinking, collaborate across teams, and continuously optimize performance will directly impact customer satisfaction and business growth. You thrive in a fast-paced, adaptable environment where both strategy and hands-on execution matter equally, and you're passionate about embracing AI-forward practices to deliver exceptional experiences. This role is hybrid, based in the Redfin Seattle office two days per week.
Responsibilities
- Design and implement lifecycle communication journeys via email, SMS, push notifications, and direct mail targeting prospects and existing customers across Redfin's product suite, including homeownership and renter marketing campaigns
- Build and refine customer segments using Iterable, leveraging audience insights to tailor strategies for maximum engagement and conversion across product areas such as homeownership marketing or renter marketing
- Partner closely with product teams to build in-process nurt