Lifecycle Marketing Manager

About the role

We're seeking a Lifecycle Manager to join the Growth Marketing team, the team that looks after member renewal and engagement at Pelago. In this role you’ll run the day-to-day cadence that drives retention at renewal, build the reporting that lets internal partners spot risk early, and support the broader lifecycle motion. You'll take direct ownership of a metric that already works, with real latitude to shape how you run it, and a clear growth path into a broader lifecycle and engagement strategy as the team's scope, and Pelago's business, evolves.

You will work closely with Product and Client Marketing to understand how our billing cycle connects to the member experience today, and you'll be well-positioned to help shape how lifecycle messaging adapts if that model changes.

Responsibilities

• Run the renewal messaging cadence — timing, sequencing, and content — that drives renewal rate and revenue today, taking direct ownership of a metric that's already performing well.
• Support the broader consumer lifecycle — activation, engagement, retention.
• Build clear, proactive reporting on lifecycle and renewal health so internal partners can act on risk signals early, before they become retention problems.
• Set a measurement standard for lifecycle performance, defining what to track and ensuring the data behind it is trustworthy.
• Partner on early-stage member engagement initiatives — campaign design, activation sequencing.
• Work closely with Product and Client Marketing to understand our billing cycle, how it's communicated to clients, and how lifecycle communications show up across the member experience.
• Learn the broader lifecycle motion — segmentation, cadence design, activation logic — directly from Growth's lifecycle strategy lead, building toward broader lifecycle and engagement ownership.

Requirements

• 6+ years of experience in lifecycle, retention, or CRM marketing — healthcare, subscription, or other renewal-dependent business models preferred.
• Experience working in B2C or B2C2B environments.
• A track record of revenue-driving metric ownership.
• Experience designing segmented, cadence-based communication programs.
• Strong data instincts, with the ability to build reporting that cross-functional partners actually use and act on.
• Experience with Iterable, Braze, or other consumer engagement platforms.

Pay

Base Pay Range: $125,000 – $135,000 USD