Lifecycle Marketing Manager

About the role

The Growth Marketing Manager, Lifecycle/Email will own how users move through the Flux journey: signup, onboarding, activation, education, retention, reactivation, and long-term engagement. Flux already has strong top-of-funnel momentum, with roughly 8k trials per month. The next growth challenge is helping more of those users reach real product value quickly, especially hardware entrepreneurs and engineering teams evaluating Flux for real design work.

Responsibilities

• Own lifecycle marketing across onboarding, activation, trial education, retention, reactivation, and product education.
• Create and test lifecycle campaigns across email, in-product messaging, nurture, activation prompts, and reactivation.
• Own lifecycle email execution end-to-end, including strategy, copy, layout, CTA quality, QA, launch, measurement, and iteration.
• Partner with product and growth engineering to improve onboarding, activation, trial quality, and retained usage.
• Define and track lifecycle metrics, including activation, time to first meaningful action, qualified trial conversion, retained usage, reactivation, and campaign-driven conversion.
• Turn product insights, customer feedback, support tickets, and user behavior into timely, useful communication.
• Build repeatable lifecycle systems instead of one-off campaigns.
• Improve segmentation, triggers, audience definitions, deliverability, list hygiene, and campaign measurement.
• Help users understand what Flux can do, why it matters, and how to get more value from the product.
• Work cross-functionally with product, growth, data, sales, customer support, and customer success to improve the full user journey.

Requirements

• Experience owning lifecycle, growth, email, activation, retention, or PLG programs.
• Strong understanding of PLG funnels and self-serve user journeys.
• Excellent lifecycle/email craft, including copywriting, sequencing, CTAs, layout judgment, testing, and measurement.
• Ability to work with behavioral data, lifecycle metrics, segmentation, experimentation, and campaign performance.
• A clear, direct writing style, especially for technical or technical-adjacent audiences.
• Strong product judgment and user empathy.
• Comfort operating in ambiguity and building new systems from scratch.
• Ability to move quickly while still being thoughtful about measurement, deliverability, and quality.
• Strong cross-functional instincts and a high-ownership operating style.
• A scrappy, entrepreneurial growth mindset with the ability to prioritize, ship, learn, and iterate.

Qualifications

• Nice to have: Experience at a PLG, devtools, AI, design tools, CAD, EDA, hardware, or technical SaaS company.
• Experience marketing to engineers, developers, hardware teams, or technical creators.
• Hands-on experience with lifecycle tools, product analytics, marketing automation, ESPs, or experimentation platforms.
• Experience improving trial activation, onboarding, retention, reactivation, or expansion.
• Experience with deliverability, domain reputation, segmentation strategy, and list hygiene.
• Experience as an early lifecycle, growth, or email marketing hire.
• Experience partnering closely with product and engineering teams on onboarding or activation.