Lifecycle Marketing Manager

About the role

Mission: To be a place where the everyday becomes extraordinary - and the potential is unlimited. Where every experience can change you. Vision: We are the gathering place of Orange County. Values: Be Safe | Do the Right Thing | Be Generous | Include Everyone | Make it Easy | Be Bold. Company: OC Sports & Entertainment, LLC

Pay

The annual base salary range for this position in California is $75,000 to $85,000 per year. Starting pay depends on geographic location, job-related knowledge, skills, experience, education/training, internal value, peer equity, external market demands, and organizational considerations.

Responsibilities

• Build and manage lifecycle marketing campaigns across email, SMS, and push channels, supporting acquisition, onboarding, engagement, and retention goals
• Manage audience segmentation, automation, and personalization workflows
• Analyze campaign performance and recommend optimizations
• Partner with digital, social, and guest experience teams to enhance customer data use
• Develop strategy for loyalty program for district visitors inclusive of entertainment visitors, office workers, employees, and residents
• Perform other duties as assigned

Qualifications

• 5+ years of CRM and email marketing experience
• Hands-on experience with marketing automation platforms and segmentation tools (Salesforce, Marketing Cloud)
• Strong analytical skills with experience using data to inform creative and strategic decisions
• Experience managing large-scale CRM databases and integrations
• Background in developing loyalty programs to increase dwell time and spend

Knowledge, Skills, and Experience

Education – Bachelor’s Degree

Experience Required - 5+ Year

Schedule

This position is on-site.