Lifecycle Marketing Manager

About the role

Join our team to help create and develop the future of live entertainment and sports in Orange County. Our mission is to enrich the lives in our community through shared experiences, welcoming spaces, and responsible actions. We aim to be the social and entertainment center of Orange County, celebrating the diversity of our community.

Responsibilities

• Owes CRM, lifecycle email, and loyalty program strategy to drive acquisition, retention, frequency, and customer lifetime value.
• Develops and executes data-driven lifecycle marketing strategies that nurture audiences through acquisition, engagement, and retention.
• Builds and manages lifecycle marketing campaigns across email, SMS, and push channels, supporting acquisition, onboarding, engagement, and retention goals.
• Manages audience segmentation, automation, and personalization workflows.
• Analyzes campaign performance and recommends optimizations.
• PARTNER WITH DIGITAL, SOCIAL, AND GUEST EXPERIENCE TEAMS TO ENHANCE CUSTOMER DATA USE.
• Develops strategy for loyalty program for district visitors inclusive of entertainment visitors, office workers, employees, and residents.
• Performs other duties as assigned.

Qualifications

• 5+ years of CRM and email marketing experience.
• Hands-on experience with marketing automation platforms and segmentation tools (Salesforce, Marketing Cloud).
• Strong analytical skills with experience using data to inform creative and strategic decisions.
• Experience managing large-scale CRM databases and integrations.
• Background in developing loyalty programs to increase dwell time and spend.

Requirements

• Bachelor’s Degree.
• Experience Required - 5+ Years.

Skills

• CRM and email marketing experience.
• Marketing automation platforms and segmentation tools (Salesforce, Marketing Cloud).
• Data analysis and decision-making skills.
• Loyalty program development experience.

Benefits

OC Sports & Entertainment, LLC offers competitive benefits, including health insurance, retirement plans, and paid time off. Please visit our website for more details.

Pay

The annual base salary range for this position in California is $70,000 to $85,000 per year. The starting pay for the successful candidate depends on various job-related factors, including but not limited to the candidate’s geographic location, job-related knowledge, skills, experience, education/training, internal value, peer equity, external market demands, and organizational considerations.

Schedule

This position is on-site.