Lifecycle Marketing Manager

About the role

Munchkin is seeking a strategic and results-oriented Manager of Lifecycle Marketing to join our growing DTC team. This hybrid role (in-office three days a week) offers a high-impact opportunity to drive revenue growth through customer engagement and retention, increasing customer lifetime value (LTV) across DTC channels.

Responsibilities

• Customer Lifecycle Strategy: Increase Munchkin.com’s repeat purchase rates and LTV by developing and implementing a comprehensive lifecycle marketing strategy focused on customer engagement and retention
• Customer Journey Mapping: Design and enhance customer journeys across acquisition, engagement, and retention, creating personalized, data-driven experiences that resonate with Munchkin’s diverse customer segments
• Retention Marketing Programs: Lead the development of retention programs such as loyalty initiatives, re-engagement efforts and other CRM strategies (e.g., email, SMS, direct mail), ensuring campaigns are consistent with brand voice
• Subscription Development: Play a key role in developing Munchkin’s subscription business with strategies to drive subscriber acquisition, retention, and LTV
• Data-Driven Optimization: Use customer insights, data analytics and personalization tactics to fuel retention strategies, continuously testing and optimizing campaigns to improve performance
• Cross-Functional Collaboration: Work closely with Marketing, Brand Design, Paid Acquisition, and Website operations teams to build a cohesive customer experience
• KPI Monitoring & Reporting: Track, analyze, and report on key performance indicators (KPIs) such as LTV, engagement, and retention, turning insights into actionable recommendations that drive revenue growth

Requirements

• Experience: 6-8+ years in lifecycle, retention, or CRM marketing, with a focus on DTC or e-commerce; CPG experience preferred
• Analytical Skills: Strong analytical and data-driven mindset with experience using customer insights and KPIs to drive strategy and decision-making
• Technical Skills: Proficient in CRM tools and marketing automation platforms, with experience in data analysis and visualization tools
• Customer-Centric Approach: Proven ability to develop strategies that prioritize customer needs, satisfaction, and brand loyalty, in alignment with Munchkin's mission
• Cross-Channel Expertise: Hands-on experience managing lifecycle marketing across email, SMS, push notifications, and direct mail
• Collaboration: Exceptional interpersonal and communication skills, with a track record of effective cross-functional collaboration
• Creative Problem Solver: Innovative thinker with the ability to bring fresh ideas to a fast-paced, mission-driven environment

Qualifications

• Education: Bachelor’s degree in Marketing, Business Administration, or related field
• Professional Certification: Preferred but not required

Skills

• CRM Tools: Proficiency in CRM platforms such as Marketo, Pardot, or Salesforce
• Marketing Automation: Experience with marketing automation platforms like HubSpot, Mailchimp, or Marketo
• Data Analysis: Ability to interpret and apply data to inform marketing strategies
• Email Marketing: Experience with email marketing platforms and best practices
• SMS Marketing: Familiarity with SMS marketing and its integration with CRM systems
• Direct Mail: Experience with direct mail campaigns and their integration with CRM systems

Benefits

Munchkin offers a comprehensive benefits package that includes medical, vision, dental, prescription drug coverage, life insurance, wellness benefits, generous employer-matched 401(k) plan, Paid Childcare Leave, among other benefit plans. Our total rewards are top of market and includes competitive salary, bonus, and opportunities to earn equity.

Pay

$90,000 - $140,000 DOE

Schedule

Munchkin’s Hybrid Schedule allows employees to work in the office on Monday, Tuesday, Wednesday, and Thursday, with remote work on Friday.