Lifecycle Marketing Manager

Responsibilities

• Own all lifecycle messaging in Braze (email, push, in-app, inbox)
• Create and maintain automated onboarding, retention, and win-back flows
• Create dynamic segmentation and triggered journeys
• Set up and monitor promotions and targeted incentives
• Own and grow loyalty and retention efforts across the in-app user experience
• Run A/B tests and weekly lifecycle experiments
• Track activation → retention → reactivation KPIs and report learnings
• Analyze customer behavior, retention metrics, and cohort lifetime value to identify insights and opportunities to help drive growth strategy

What We Look For In You

• 3+ years in Lifecycle / CRM / Retention for a consumer app
• Hands-on proficiency in Braze (canvas, segmentation, etc.)
• Familiarity with consumer app promotion design, fulfillment, and ROI analysis
• Experience moving metrics, not just sending messages
• Strong short-form copy instincts (mobile-first)
• Comfort using data to inform decisions

Nice to Haves

• Crypto / trading / sportsbook / DFS experience
• Understanding of trader psychology, incentives, and habit loops