Lifecycle Marketing Manager

About the role

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Lifecycle Marketing Manager based in the United States. This role offers the opportunity to own and scale a customer lifecycle marketing strategy within a fast-growing, remote-first environment.

Responsibilities

• Own the end-to-end lifecycle marketing program, developing customer communication strategies and executing campaigns across email and SMS channels.
• Develop and manage the overall lifecycle marketing strategy, including campaign calendars, customer journeys, retention initiatives, and engagement programs.
• Create and manage automated lifecycle flows such as welcome journeys, onboarding sequences, appointment reminders, follow-ups, reactivation campaigns, subscription communications, and referral programs.
• Build customer-centric messaging and mobile-first email experiences while ensuring strong brand alignment, accessibility, and deliverability standards.
• Conduct ongoing testing and optimization of messaging, timing, offers, creative elements, and segmentation strategies.
• Analyze lifecycle performance metrics including bookings, retention, engagement, attributed revenue, conversion rates, and deliverability.
• Develop reporting frameworks and provide actionable recommendations to improve campaign effectiveness.
• Manage and maintain lifecycle marketing platforms, customer data, integrations, event tracking, dynamic lists, and segmentation structures.
• Ensure compliance with email and SMS marketing regulations, including industry best practices related to privacy, consent, and deliverability.
• Maintain strong quality assurance processes before campaign launches to ensure accuracy and consistency.

Requirements

• Proven experience building and optimizing automated customer journeys.
• Strong technical knowledge of marketing automation platforms, excellent analytical skills, and the ability to independently manage multiple initiatives in a fast-paced environment.
• 3+ years of hands-on experience managing email and SMS marketing programs, preferably using Klaviyo or similar lifecycle marketing platforms.
• Proven experience designing, launching, and optimizing automated lifecycle campaigns and customer retention programs.
• Strong understanding of lifecycle marketing principles, customer segmentation, behavioral targeting, and retention strategies.
• Experience creating responsive, conversion-focused email campaigns with attention to user experience and deliverability.
• Ability to analyze campaign performance data and translate insights into actionable improvements.
• Excellent copywriting and communication skills with the ability to create engaging customer-focused messaging.
• Strong attention to detail and commitment to rigorous testing and quality assurance.
• Ability to work independently, prioritize tasks, and manage multiple projects effectively.
• Experience with subscription-based, recurring revenue, or service-based businesses is preferred.
• Familiarity with A/B testing methodologies, experimentation frameworks, and performance optimization practices is a plus.
• Basic HTML/CSS knowledge for email customization is beneficial.
• Fluent written and spoken English skills are required.
• Availability to work with significant overlap during U.S. Eastern Time business hours.

Benefits

• Full-time remote opportunity open to global candidates.
• Flexible schedule with approximately 25-30 hours per week commitment.
• Competitive compensation ranging from $35-$45 USD per hour, depending on experience.
• Opportunity to work on impactful lifecycle marketing initiatives within a high-growth environment.
• Ability to take ownership of customer engagement strategies and directly influence business growth.
• Exposure to advanced marketing automation, customer data, experimentation, and retention strategies.
• Collaborative and ambitious remote-first culture.
• Opportunity to contribute to building a customer-focused brand in a rapidly evolving industry.

Schedule

Flexible schedule with approximately 25-30 hours per week commitment.

Pay

Competitive compensation ranging from $35-$45 USD per hour, depending on experience.