Lifecycle Marketing Manager

About the role

Hydrow is seeking a Lifecycle Marketing Manager to drive member engagement and conversion throughout the customer journey. Key responsibilities include building and optimizing lifecycle marketing campaigns, executing A/B tests, and collaborating with various teams to enhance customer experiences.

Responsibilities

• Build, QA, schedule, and optimize lifecycle marketing campaigns and automated customer journeys across email, push, SMS, and other channels within Iterable
• Maintain strong operational excellence through detailed QA processes, campaign documentation, and ongoing optimization of lifecycle workflows and best practices
• Execute ongoing A/B testing across messaging, offers, audience segmentation, timing, and channels to improve lifecycle performance and customer engagement
• Help evolve trigger-based and behavioral messaging programs, including onboarding journeys, inactivity nudges, milestone campaigns, and personalized engagement communications
• Monitor and analyze campaign performance, identifying trends and opportunities to improve key business metrics including conversion, activation, engagement, churn, and reactivation
• Cross-functional collaboration with Creative, Product, Analytics, and Site teams to develop personalized customer experiences that drive purchases, activation, retention, and long-term member value

Requirements

• 3–5 years of experience in lifecycle marketing, CRM, retention marketing, or email marketing, preferably within a subscription, DTC, or high-growth consumer business
• Hands-on experience building and managing campaigns within a CRM or marketing automation platform; Iterable experience strongly preferred
• Strong understanding of audience segmentation, personalization, and lifecycle marketing best practices
• Analytical and data-driven, with experience using campaign performance insights to inform testing and optimization strategies
• Highly detail-oriented with strong organizational and project management skills, including campaign QA and execution management
• Strong cross-functional collaboration and communication skills, with the ability to work effectively across Creative, Analytics, and Site teams
• Self-starter who is comfortable managing multiple priorities in a fast-paced environment and proactively identifying opportunities for improvement

Qualifications

• Hands-on experience building and managing campaigns within a CRM or marketing automation platform; Iterable experience strongly preferred
• Strong understanding of audience segmentation, personalization, and lifecycle marketing best practices
• Analytical and data-driven, with experience using campaign performance insights to inform testing and optimization strategies
• Highly detail-oriented with strong organizational and project management skills, including campaign QA and execution management
• Strong cross-functional collaboration and communication skills, with the ability to work effectively across Creative, Analytics, and Site teams
• Self-starter who is comfortable managing multiple priorities in a fast-paced environment and proactively identifying opportunities for improvement

Skills

• Experience executing A/B testing and applying learnings to improve conversion, engagement, and retention outcomes
• Ability to monitor and analyze campaign performance, identify trends, and optimize key business metrics
• Strong cross-functional collaboration and communication skills

Benefits and Perks

• Medical, Dental, and Vision Insurance Premiums 100% Paid By Hydrow
• Unlimited PTO Policy
• 401k
• Free Membership to the Hydrow App and access to a free Hydrow
• More benefits listed in the job description