Lifecycle Marketing Manager

About the role

Focus Partners is seeking a hands-on Lifecycle Marketing Manager to design, build, deploy, and optimize the campaigns and journeys that support firm growth, client experience, and multi-firm communications. This is a full-stack role combining technical Salesforce Marketing Cloud execution with lifecycle strategy. The individual will personally build campaigns, automations, audience segments, and journeys while helping define program structure, cadence, testing, and optimization. Candidates must have several years of hands-on Salesforce Marketing Cloud Engagement experience. This is not a strategy-only or general digital marketing role.

Responsibilities

• Build and deploy email campaigns in Salesforce Marketing Cloud Engagement using Email Studio, Content Builder, Journey Builder, and Automation Studio.
• Own end-to-end campaign execution, including audience segmentation, data extensions, SQL queries, dynamic content, personalization, send configuration, and deployment.
• Build and optimize Journey Builder programs, including entry criteria, decision logic, cadence, re-entry rules, suppression logic, and exit criteria.
• Configure and QA landing pages, forms, and CloudPages supporting prospect, event, advisor, and client engagement programs.
• Own lifecycle strategy for assigned programs, including prospecting, nurture, pre-consultation, client engagement, and advisor-facing journeys.
• Translate business objectives into journey architecture, audience definitions, contact strategies, testing plans, and measurable success criteria.
• Develop and manage A/B and multivariate testing across subject lines, content, send timing, audience treatments, and journey paths.
• Analyze