Lifecycle Marketing Manager

About the role

The Lifecycle Marketing Manager will be a critical member of the Marketing Team, reporting directly to the VP of Marketing. This role focuses on the end-to-end customer journey, and experience within the financial services/fintech sector is required. You will develop and execute data-driven strategies to convert leads, engage active users, and retain existing customers through personalized multi-channel communications.

Responsibilities

• Develop comprehensive marketing strategies to increase customer engagement, retention, and app usage.
• Design and implement an automated onboarding communications journey aimed at encouraging users to complete the steps to becoming a member.
• Execute re-engagement, "win-back," and retention campaigns to speak to members who have canceled membership or not interacted with the app in specific intervals to prevent attrition.
• Collaborate closely with the Product Team to align marketing strategies with product development and feature launches.
• Coordinate with Member Experience to manage inbound ticket volume that communications may cause.
• Write compelling, clear, and concise marketing communications, including emails, push notifications, and in-app banners.
• Manage communication platforms (such as Iterable) to deliver consistent messaging across the user journey.
• Oversee and manage transactional communications, including essential user alerts like receipts and late payment notifications.
• Ensure all communications adhere to strict financial services compliance guidelines.
• Manage the capacity and calendar for communications within Iterable to prevent message fatigue and ensure timely deployment.
• Respond quickly and deploy urgent communications, including Legal/Compliance updates and annual policies.
• Build and maintain a robust A/B Testing Agenda focused on messaging, creative elements, and delivery sequencing to improve conversion and engagement metrics.
• Analyze user behavior to identify opportunities for cross-selling products, such as Marketplace initiatives or new lending products.
• Monitor performance metrics and collaborate with the analytics team to drive data-informed decisions.

Requirements

• 5+ years experience in marketing, with a significant focus on existing customer engagement and lifecycle management.
• Required experience in the financial services or fintech industry.
• Proven track record of authoring communications that drive specific user actions, such as finishing onboarding or adopting new features.

Qualifications

• Deep expertise in customer lifecycle marketing, segmentation, and automated sequencing.
• Proficiency with marketing automation platforms (e.g., Iterable) and CRM systems.
• Strong analytical mindset with the ability to interpret data and conduct meaningful A/B tests.
• Detail-oriented project management skills, capable of working in a fast-paced, collaborative environment.
• Strong aesthetic judgment and an eye for creative quality in all visual and messaging assets.