Lifecycle Marketing Manager

About the role

The role of Lifecycle Marketing Manager involves developing and executing marketing strategies to enhance customer retention and loyalty. This includes analyzing customer data, creating targeted campaigns, and measuring campaign effectiveness.

Responsibilities

• Develop and implement lifecycle marketing strategies to improve customer engagement and retention.
• Analyze customer data to identify trends and opportunities for targeted marketing efforts.
• Create and execute email marketing campaigns to nurture leads and retain customers.
• Evaluate campaign performance using analytics tools and make adjustments as necessary.
• Collaborate with cross-functional teams to ensure alignment on marketing objectives and tactics.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum 3 years of experience in marketing, preferably in a B2C environment.
• Strong analytical skills with proficiency in data analysis tools such as Excel and Google Analytics.
• Experience with email marketing platforms and CRM systems.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects simultaneously.

Qualifications

• Proven ability to analyze data and derive actionable insights.
• Experience with social media marketing and digital advertising.
• Knowledge of SEO and SEM best practices.
• Understanding of customer journey mapping and segmentation.

Skills

• Proficiency in marketing automation tools.
• Strong project management skills.
• Ability to present findings and recommendations to stakeholders.
• Attention to detail and ability to meet deadlines.

Benefits

• Competitive salary and benefits package.
• Flexible working hours.
• Professional development opportunities.
• Work-life balance with generous vacation policy.

Pay

• $70,000 - $80,000 annually.

Schedule

• Full-time position.

Contact Information

To apply, please fill out the form below. For more information about the company and the role, visit our website at www.isolved.com.