Lifecycle Marketing Manager

About the role

We are seeking a proactive and detail-oriented Lifecycle Marketing Manager to join our Marketing team. This individual will own the planning, execution, and optimization of Dr. Squatch’s email and SMS lifecycle campaigns, with a focus on driving engagement, conversion, and retention.

The ideal candidate has strong hands-on experience in email and SMS marketing, can independently manage campaigns from ideation through reporting, and is comfortable partnering cross-functionally in a fast-moving eCommerce environment. This role will lead campaign calendar development, campaign ideation, and the A/B testing calendar across email and SMS, including test execution, performance reporting, and recommendations for ongoing optimization.

This role will report to the Senior Marketing Manager, Lifecycle. This is a full-time role with company benefits based in Marina Del Rey, CA. The anticipated base compensation range for this role will be $100,000 to $115,000. Compensation will be commensurate with the candidate's experience and local market rates.

What You'll Do

• Own and manage the email and SMS lifecycle campaign calendars across launches, seasonal moments, promotions, and brand priorities.
• Lead lifecycle campaign ideation and translate business goals into compelling email and SMS concepts.
• Manage end-to-end campaign execution, including briefs, segmentation, QA, scheduling, deployment, and reporting.
• Partner with integrated marketing, creative, web, merchandising, and international teams to align lifecycle campaigns with broader company priorities.
• Build and manage customer segments in Klaviyo and Postscript to support more personalized, performance-driven communications.
• Identify, execute, and report on A/B tests across messaging, creative, offers, timing, segmentation, and channel strategy.
• Monitor campaign performance and share insights to improve engagement, conversion, and revenue.
• Cook up and coordinate with agencies/platform partners to improve performance and explore new testing, personalization, automation, and beta opportunities.
• Apply email and SMS best practices, including deliverability, list health, inbox placement, sender reputation, compliance, and QA.
• Stay current on lifecycle marketing trends and proactively bring forward ideas to improve program performance.

About You

• 4-5+ years of experience in lifecycle marketing, email marketing, CRM, or retention marketing, ideally in a DTC/eCommerce environment.
• Strong understanding of email and SMS marketing fundamentals, including segmentation, personalization, testing, deliverability, and customer journeys.
• Proven ability to independently manage email and SMS campaigns from concept through launch and reporting.
• Experience building campaign calendars and managing multiple deadlines, stakeholders, and cross-functional priorities.
• Strong analytical, communication, and project management skills, with the ability to turn campaign data into clear insights and recommendations.
• Excellent attention to detail, problem-solving skills, and commitment to strong QA.
• Familiarity with Google Workspace; familiarity with HTML/email coding is a plus.

Who We Are

We are Bold & Innovative - we are creative, rethink how things are done, and find a way. We Play to Win - we have high standards, we encourage ownership of work, we are scrappy, we act with urgency, and we invest in the outcome of our work. We are Team Squatch - we are humble, help others outside our own wheelhouse, stay positive, have fun, and have approachable and transparent leadership.

We offer a competitive salary in a growth-focused & collaborative team environment. Benefits include medical, dental, vision, 401k with Squatch match, and PTO. We also have great perks like healthy snacks, frequent company events, and of course, free products!