Lifecycle Marketing Manager

About the role

We are looking for a data-driven Lifecycle Marketing Manager to plan, build, and optimize programs that help existing Docusign customers adopt key features, deepen product usage, and stay engaged over time.

Responsibilities

• Plan, create, and execute lifecycle programs across email and in-product surfaces that support onboarding, adoption, engagement, conversion, and renewal for existing customers
• Translate business objectives into clear lifecycle strategies, campaign briefs, and program roadmaps with defined goals, audiences, and success metrics
• Develop, manage, and optimize always-on and one-to-many programs aligned to the customer adoption lifecycle, while iterating on existing campaigns based on performance and insights
• Use data and experimentation (e.g., A/B tests) to identify opportunities, refine targeting and triggers, and continuously improve key metrics like activation, feature usage, and retention
• Build and maintain audience and segmentation strategies in partnership with Marketing Operations and Analytics, ensuring the right customers receive the right messages at the right time
• Partner with regional marketing teams to adapt and localize lifecycle programs for priority markets, ensuring relevance to local customer needs and norms
• Collaborate closely with cross-functional partners (e.g., Product Growth, Product Marketing, Campaign Marketing, Data Science, Support, Customer Success, Sales) to align lifecycle initiatives with broader go-to-market plans and customer journeys
• Monitor and communicate weekly, monthly, and quarterly performance, synthesizing learnings and recommended next steps for stakeholders across Growth Marketing and partner teams
• Champion a customer-first mindset, balancing scale with thoughtful contact strategy so lifecycle programs add value rather than noise

Requirements

• Basic Bachelor’s degree in marketing, business, communications, or a related field (or equivalent practical experience)
• 5+ years of experience in lifecycle, CRM, or performance marketing, ideally at a fast-growing B2B SaaS or product-led company
• Experience building and launching multi-step email and/or in-product journeys, with a strong foundation in best practices for segmentation, frequency, and experimentation
• Demonstrated ability to use data to identify trends, answer key questions, and translate insights into clear tests and program changes
• Strong project management skills and attention to detail; comfortable managing multiple campaigns and stakeholders simultaneously in a fast-paced environment
• Excellent written communication skills and an ability to tell a clear story with both copy and data for internal and external audiences
• Experience working with marketing automation and customer data platforms (e.g., Eloqua, Iterable, ActionIQ), analytics and reporting tools (e.g., Tableau, Mixpanel), and CRM systems (e.g., Salesforce)
• Familiarity with product-led growth and sales-assisted motions, and how lifecycle marketing can support both self-serve and sales-led journeys
• Comfort working within a matrixed organization, collaborating across global and regional teams, and influencing stakeholders at multiple levels
• Passion for using technology, personalization, and experimentation to deliver better customer outcomes at scale

Qualifications

• Preferred: Strong project management skills and attention to detail; comfortable managing multiple campaigns and stakeholders simultaneously in a fast-paced environment
• Preferred: Excellent written communication skills and an ability to tell a clear story with both copy and data for internal and external audiences
• Preferred: Experience working with marketing automation and customer data platforms (e.g., Eloqua, Iterable, ActionIQ), analytics and reporting tools (e.g., Tableau, Mixpanel), and CRM systems (e.g., Salesforce)
• Preferred: Familiarity with product-led growth and sales-assisted motions, and how lifecycle marketing can support both self-serve and sales-led journeys
• Preferred: Comfort working within a matrixed organization, collaborating across global and regional teams, and influencing stakeholders at multiple levels
• Preferred: Passion for using technology, personalization, and experimentation to deliver better customer outcomes at scale

Skills

• Data analysis and interpretation
• Email and in-product journey creation
• Segmentation and personalization
• Experimentation and A/B testing
• Project management
• Communication and storytelling
• Customer relationship management
• Product-led growth
• Sales-assisted motion

Benefits

• Paid Time Off
• Paid Parental Leave
• Full Health Benefits Plans
• Retirement Plans
• Learning and Development
• Compassionate Care Leave
• Global benefits

Pay

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience. Based on applicable legislation, the below details pay ranges in the following locations:

• California: $105,800.00 - $163,450.00 base salary
• Illinois, Colorado, Massachusetts and Minnesota: $101,400.00 - $139,425.00 base salary
• Washington, Maryland, New Jersey and New York (including NYC metro area): $101,400.00 - $145,475.00 base salary

Schedule

This Role Is Also Eligible For The Following Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.

Work Authorization Notice

Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process please contact us at accommodations@docusign.com.

Applicant and Candidate Privacy Notice

States Not Eligible for Employment This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

Equal Opportunity Employer

We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category. EEO Know Your Rights poster